Lumida
/DECK
⌘K
Deckers Outdoor Corp

Deckers Outdoor Corp

DECK
$81.27USD+1.74%+1.39 today

MARKET CAP

11.1B

P/E (TTM)

11.5x

FWD P/E

DAY RANGE

$81 – $82

52W RANGE

$79
$122

AI Summary

Stalk
StalkMedium

DECK is in a sustained downtrend below all major EMAs and the 200-day SMA, but extreme oversold readings grant a medium-term mean-reversion bias. Short-term execution conditions remain neutral—price is extended below the declining 9/20 EMAs with no reclamation—so execution is deferred. We'll look to engage on pullbacks into the falling 9/20 EMA zone around the 83–87 area, seeking acceptance above these levels before initiating a tactical long.

  • FY26 revenue jumped 10% to $5.47B led by HOKA and UGG strength
  • Q1 DTC channel sales rose 13% on robust direct-to-consumer demand
  • Tariff impact near $150M for FY26 is compressing gross margins
Full analysis →
Insider Trades67 trades
DateSideTickerInsiderRoleSharesPriceMkt Cap52W High52W LowValue% ChgRuleAI View
May 20, 2026SellDECKMarco EllerkerPresident, Global Marketplace1,508$98.24$11.1B-33.54%+2.99%$148.1K-3.60%Sell Now
May 20, 2026SellDECKRobin Spring-GreenPresident, Hoka1,959$98.24$11.1B-33.54%+2.99%$192.5K-4.64%Sell Now
May 20, 2026SellDECKAngela OgbechieChief Supply Chain Officer2,634$98.24$11.1B-33.54%+2.99%$258.8K-7.74%Sell Now
May 20, 2026SellDECKThomas GarciaChief Administrative Officer4,581$98.24$11.1B-33.54%+2.99%$450.0K-5.91%Sell Now
May 20, 2026SellDECKAnne SpangenbergPresident, Fashion Lifestyle7,623$98.24$11.1B-33.54%+2.99%$748.9K-9.46%Sell Now
May 20, 2026SellDECKCaroti StefanoPresident & CEO10,532$98.24$11.1B-33.54%+2.99%$1.0M-3.17%Sell Now
May 20, 2026SellDECKSteven J. FaschingChief Financial Officer21,944$98.24$11.1B-33.54%+2.99%$2.2M-13.17%Sell Now
Mar 13, 2026SellDECKRobin Spring-GreenPresident, Hoka276$100.78$11.1B-33.54%+2.99%$27.8K-0.65%Sell Now
Feb 13, 2026SellDECKRobin Spring-GreenPresident, Hoka347$113.78$11.1B-33.54%+2.99%$39.5K-0.81%Sell Now
Feb 13, 2026SellDECKAnne SpangenbergPresident, Fashion Lifestyle4,063$116.02$11.1B-33.54%+2.99%$471.4K-4.81%Sell Now
Feb 6, 2026SellDECKSteven J. FaschingChief Financial Officer1,079$115.45$11.1B-33.54%+2.99%$124.6K-0.64%Sell Now
Dec 15, 2025SellDECKMarco EllerkerPresident, Global Marketplace439$103.99$11.1B-33.54%+2.99%$45.7K-1.04%Sell Now
Oct 31, 2025SellDECKAngela OgbechieChief Supply Chain Officer1,460$81.45$11.1B-33.54%+2.99%$118.9K-2.07%Sell Now
Sep 15, 2025SellDECKAnne SpangenbergPresident, Fashion Lifestyle1,523$118.66$11.1B-33.54%+2.99%$180.7K-1.77%Sell Now
Aug 15, 2025SellDECKRobin Spring-GreenPresident, Hoka351$102.96$11.1B-33.54%+2.99%$36.1K-1.75%Sell Now
Aug 15, 2025SellDECKMarco EllerkerPresident, Global Marketplace1,043$102.96$11.1B-33.54%+2.99%$107.4K-3.74%Sell Now
Aug 15, 2025SellDECKAngela OgbechieChief Supply Chain Officer1,504$102.96$11.1B-33.54%+2.99%$154.9K-7.53%Sell Now
Aug 15, 2025SellDECKAnne SpangenbergPresident, Fashion Lifestyle1,866$102.96$11.1B-33.54%+2.99%$192.1K-3.27%Sell Now
Aug 15, 2025SellDECKThomas GarciaChief Administrative Officer2,576$102.96$11.1B-33.54%+2.99%$265.2K-4.53%Sell Now
Aug 15, 2025SellDECKSteven J. FaschingChief Financial Officer4,401$102.96$11.1B-33.54%+2.99%$453.1K-3.22%Sell Now
Aug 15, 2025SellDECKCaroti StefanoPresident & CEO7,946$102.96$11.1B-33.54%+2.99%$818.1K-3.42%Sell Now
Jun 2, 2025SellDECKAngela OgbechieChief Supply Chain Officer6,244$103.89$11.1B-33.54%+2.99%$648.7K-7.10%Sell Now
May 21, 2025SellDECKMarco EllerkerPresident, Global Marketplace976$123.36$11.1B-33.54%+2.99%$120.4K-3.38%Sell Now
May 21, 2025SellDECKAngela OgbechieChief Supply Chain Officer3,362$123.36$11.1B-33.54%+2.99%$414.7K-11.36%Sell Now
May 21, 2025SellDECKThomas GarciaChief Administrative Officer8,066$123.36$11.1B-33.54%+2.99%$995.0K-12.65%Sell Now
May 21, 2025SellDECKAnne SpangenbergPresident, Fashion Lifestyle10,559$123.36$11.1B-33.54%+2.99%$1.3M-15.62%Sell Now
May 21, 2025SellDECKSteven J. FaschingChief Financial Officer15,331$123.36$11.1B-33.54%+2.99%$1.9M-10.09%Sell Now
May 21, 2025SellDECKCaroti StefanoPresident & CEO26,895$123.36$11.1B-33.54%+2.99%$3.3M-10.37%Sell Now
Mar 15, 2025SellDECKRobin Spring-GreenPresident, Hoka278$118.68$11.1B-33.54%+2.99%$33.0K-1.37%Sell Now
Mar 15, 2025SellDECKMarco EllerkerPresident, Global Marketplace571$118.68$11.1B-33.54%+2.99%$67.8K-1.94%Sell Now
Feb 6, 2025SellDECKSteven J. FaschingChief Financial Officer1,062$172.19$11.1B-33.54%+2.99%$182.9K-0.69%Sell Now
Dec 15, 2024SellDECKAngela OgbechieChief Supply Chain Officer66$206.63$11.1B-33.54%+2.99%$13.6K-0.22%Sell Now
Dec 15, 2024SellDECKMarco EllerkerPresident, Global Marketplace454$206.63$11.1B-33.54%+2.99%$93.8K-1.52%Sell Now
Dec 11, 2024SellDECKCaroti StefanoPresident & CEO14,274$208.34$11.1B-33.54%+2.99%$3.0M-5.22%Sell Now
Nov 22, 2024SellDECKAnne SpangenbergPresident, Fashion Lifestyle3,882$186.43$11.1B-33.54%+2.99%$723.7K-5.44%Sell Now
Nov 20, 2024SellDECKMarco EllerkerPresident, Global Marketplace5,667$175.20$11.1B-33.54%+2.99%$992.9K-15.94%Sell Now
Nov 19, 2024SellDECKCaroti StefanoPresident & CEO15,000$175.73$11.1B-33.54%+2.99%$2.6M-5.20%Sell Now
Nov 19, 2024SellDECKThomas GarciaChief Administrative Officer18,000$175.28$11.1B-33.54%+2.99%$3.2M-22.05%Sell Now
Nov 8, 2024SellDECKSteven J. FaschingChief Financial Officer8,802$175.00$11.1B-33.54%+2.99%$1.5M-5.44%Sell Now
Oct 31, 2024SellDECKAngela OgbechieChief Supply Chain Officer1,278$163.24$11.1B-33.54%+2.99%$208.6K-4.14%Sell Now
Oct 4, 2024SellDECKSteven J. FaschingChief Financial Officer9,198$166.67$11.1B-33.54%+2.99%$1.5M-5.38%Sell Now
Sep 4, 2024SellDECKAnne SpangenbergPresident, Fashion Lifestyle181$149.23$11.1B-33.54%+2.99%$27.0K-1.50%Sell Now
Aug 15, 2024SellDECKAnne SpangenbergPresident, Fashion Lifestyle128$157.93$11.1B-33.54%+2.99%$20.2K-1.37%Sell Now
Aug 15, 2024SellDECKMarco EllerkerPresident, Global Marketplace135$157.93$11.1B-33.54%+2.99%$21.3K-2.82%Sell Now
Aug 15, 2024SellDECKAngela OgbechieChief Supply Chain Officer217$157.93$11.1B-33.54%+2.99%$34.3K-5.74%Sell Now
Aug 15, 2024SellDECKThomas GarciaChief Administrative Officer441$157.93$11.1B-33.54%+2.99%$69.6K-3.78%Sell Now
Aug 15, 2024SellDECKSteven J. FaschingChief Financial Officer991$157.93$11.1B-33.54%+2.99%$156.5K-3.79%Sell Now
Aug 15, 2024SellDECKCaroti StefanoPresident & CEO1,352$157.93$11.1B-33.54%+2.99%$213.5K-3.39%Sell Now
Jun 6, 2024SellDECKCaroti StefanoChief Commercial Officer5,000$1079.74$11.1B-33.54%+2.99%$5.4M-11.13%Sell Now
Jun 6, 2024SellDECKDavid PowersPresident & CEO10,955$1086.50$11.1B-33.54%+2.99%$11.9M-12.60%Sell Now
May 31, 2024SellDECKAngela OgbechieChief Supply Chain Officer153$1077.93$11.1B-33.54%+2.99%$164.9K-3.89%Sell Now
May 29, 2024SellDECKThomas GarciaChief Administrative Officer4,000$1074.86$11.1B-33.54%+2.99%$4.3M-25.55%Sell Now
May 22, 2024SellDECKAngela OgbechieChief Supply Chain Officer98$148.82$11.1B-33.54%+2.99%$14.6K-2.43%Sell Now
May 22, 2024SellDECKThomas GarciaChief Administrative Officer824$148.82$11.1B-33.54%+2.99%$122.6K-5.00%Sell Now
May 22, 2024SellDECKSteven J. FaschingChief Financial Officer3,124$148.82$11.1B-33.54%+2.99%$464.9K-10.67%Sell Now
May 22, 2024SellDECKCaroti StefanoChief Commercial Officer4,110$148.82$11.1B-33.54%+2.99%$611.7K-8.38%Sell Now
May 22, 2024SellDECKDavid PowersPresident & CEO11,257$148.82$11.1B-33.54%+2.99%$1.7M-11.46%Sell Now
Apr 15, 2024SellDECKDavid PowersPresident & CEO11,986$446.70$11.1B-33.54%+2.99%$5.4M+0.00%Sell Now
Mar 15, 2024SellDECKDavid PowersPresident & CEO11,986$496.07$11.1B-33.54%+2.99%$5.9M+0.00%Sell Now
Feb 15, 2024SellDECKDavid PowersPresident & CEO11,986$465.91$11.1B-33.54%+2.99%$5.6M+0.00%Sell Now
Feb 9, 2024SellDECKAngela OgbechieChief Supply Chain Officer313$844.13$11.1B-33.54%+2.99%$264.2K-7.21%Sell Now
Feb 9, 2024SellDECKSteven J. FaschingChief Financial Officer5,000$844.40$11.1B-33.54%+2.99%$4.2M-14.58%Sell Now
Jan 16, 2024SellDECKDavid PowersPresident & CEO35,956$392.91$11.1B-33.54%+2.99%$14.1M+0.00%Sell Now
Dec 15, 2023SellDECKAngela OgbechieChief Supply Chain Officer7$702.81$11.1B-33.54%+2.99%$4.9K-0.16%Sell Now
Dec 6, 2023SellDECKCaroti StefanoChief Commercial Officer29,450$374.66$11.1B-33.54%+2.99%$11.0M+0.00%Sell Now
Oct 27, 2023SellDECKThomas GarciaChief Administrative Officer14,384$315.89$11.1B-33.54%+2.99%$4.5M+0.00%Sell Now
Sep 15, 2023SellDECKAnne SpangenbergPresident, Fashion Lifestyle172$87.15$11.1B-33.54%+2.99%$15.0K-1.82%Sell Now