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Herc Holdings Inc

Herc Holdings Inc

HRI
$140.96USD↓-0.76%-1.08 today

MARKET CAP

4.7B

P/E (TTM)

24.0x

FWD P/E

17.0x

DAY RANGE

$140 – $146

52W RANGE

$88
$188

AI Summary

Stalk
TrimMedium

HRI remains in a clear downtrend with lower highs and lower lows, trading below the 9EMA, 20EMA, and 50SMA. Medium-term bias is bearish under Stage 4 and the continuation pattern, while price rests at the 200-day SMA and round-number support near 140 amid oversold RSI. No favorable entry on the long side exists, and execution should be deferred until a decisive breakdown confirms further downside continuation.

  • ↑Q2 2026 equipment rental revenue reached $4.425B, up 23% YoY.
  • ↑Adjusted EBITDA rose 19% to $2.09B; margin widened to 40.4%.
  • ↓Rising fuel and transportation costs dent profitability and margins.
Full analysis →

The case for & against

Bull & Bear analysis

Bullish

Herc Holdings Inc. (NYSE: HRI) is a prominent player in the equipment rental industry, specifically providing a comprehensive range of rental equipment and services tailored for sectors such as construction, infrastructure, and industrial projects. The company is currently integrating H&E Equipment Services, which enhances its operational capabilities and market position. HRI is part of a broader trend of increased infrastructure investment and the rising demand for specialized equipment, positioning itself strategically to capitalize on market opportunities.

Bull says

  • ↑Q2 2026 equipment rental revenue reached $4.425B, up 23% YoY.
  • ↑Adjusted EBITDA rose 19% to $2.09B; margin widened to 40.4%.
  • ↑H&E integration completed in 90 days; $100–120M synergy gains projected for 2026.
  • ↑Free cash flow was $521M in 2025; forecasts $250–350M for 2026.
  • ↑Target megaproject market share increased from 15% to 20% amid strong demand.
  • ↑Strong balance sheet supports capital allocation; attractive earnings yield underpins value.

Bear says

  • ↓Rising fuel and transportation costs dent profitability and margins.
  • ↓High leverage heightens financial risk if cash flows weaken.
  • ↓Integration execution risk could delay or reduce synergy realization.
  • ↓Elevated interest rates weigh on local market equipment rentals.
  • ↓Low hedge fund ownership reflects cautious analyst sentiment.
  • ↓Negative profitability metrics raise concerns about sustained margin growth.

Investment themes with HRI

High Dividend Yield↓ -0.51%

Companies paying above-average dividends

AVGO · JPM · XOM
Infrastructure Development↓ -1.13%

DE · HWM · TT

Earnings Call · Q2 2025 · Mgmt. Guidance

Updated 08-18-2026neutral

Transcript signals

Bull points

  • During the second quarter, we successfully completed the acquisition of H&E Equipment Services. Since then, integration activities have been underway to validate financial, operational, and cultural assumptions, identify key talent, mitigate risks, and ensure a smooth transition for all stakeholders.
  • The good news is that our local sales professionals are experienced, determined hunters using the full suite of HRC's product offering, reputation for service excellence, and industry-leading technology platforms to create opportunities and win new accounts.
  • And our national account project pipeline just got a bit bigger.

Bear points

  • our net fleet capex forecast is unchanged at roughly 30% lower year over year at the midpoint of our guide.
  • which included $73 million of transaction costs, primarily related to H&E, and a $49 million loss on assets held for sale.
  • A portion of the decline is attributable to the workforce disruption, including turnover caused by two announced transactions.
Read full transcript analysis ›