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Procter & Gamble Co

Procter & Gamble Co

PG
$145.27USD↑+1.61%+2.30 today

MARKET CAP

337.4B

P/E (TTM)

21.2x

FWD P/E

—

DAY RANGE

$144 – $145

52W RANGE

$138
$167

AI Summary

Stalk
Sell NowMedium

PG remains entrenched in a downtrend, trading below all major EMAs with a clear sequence of lower highs and lower lows. Medium-term bias is bearish under a Stage 4 distribution environment, and short-term conditions are unfavorable for buying. Execution should focus on selling into resistance around the 145–147 zone or participation on a breakdown below the 142–143 support levels.

  • ↑2.9% yield and 70-year dividend increase streak underscore cash return reliability.
  • ↑Returned $16 billion to shareholders last year via dividends and buybacks.
  • ↓DCF analysis implies ~62% downside to intrinsic value at current price.
Full analysis →

The case for & against

Bull & Bear analysis

Bullish

Procter & Gamble Co. (NYSE: PG) is a global leader in consumer goods, offering a diverse range of personal care, household products, and health-related items. The company operates across ten key categories, including beauty, health, and home care, solidifying its position within the consumer staples sector. With a strong reputation for its brands and commitment to innovation, P&G aims to enhance performance while navigating macroeconomic challenges, positioning itself favorably for sustainable growth amidst evolving consumer behaviors.

Bull says

  • ↑2.9% yield and 70-year dividend increase streak underscore cash return reliability.
  • ↑Returned $16 billion to shareholders last year via dividends and buybacks.
  • ↑ >3% Q3 organic sales growth with broad-based category gains.
  • ↑Tide Evo innovation drove mid-teens sales growth in laundry segment.
  • ↑Latin America organic sales rose 7%, boosting emerging-market exposure.
  • ↑Plans $15 billion shareholder returns in fiscal 2026, highlighting capital discipline.

Bear says

  • ↓DCF analysis implies ~62% downside to intrinsic value at current price.
  • ↓Organic sales growth inconsistent, slowed to ~1% in Q4 amid pricing shifts.
  • ↓$1 billion cost headwind from inflation and tariffs squeezes margins.
  • ↓Facing market-share loss to private labels in key categories.
  • ↓7,000-role restructuring introduces execution risk and potential disruption.
  • ↓Weak earnings yield and negative analyst revisions signal growth challenges.

Investment themes with PG

High Dividend Yield↓ -0.51%

Companies paying above-average dividends

AVGO · JPM · XOM
Quality↓ -0.56%

Companies with strong fundamentals and stability

NVDA · AAPL · MSFT

Earnings Call · Q4 2025 · Mgmt. Guidance

Updated 08-11-2026neutral

Transcript signals

Bull points

  • We're pleased with the performance P&G people delivered last fiscal year in the face of a very dynamic, difficult, and volatile environment, growing sales and profit and returning high levels of cash to shareholders despite heightened consumer anxiety with tariffs, inflation, interest rates, political and social divisiveness, and immigration and employment status uncertainty, all resulting in lower category growth, an unpredictable geopolitical environment, and against highly capable competitors.
  • In North America, up to $5 billion of market potential simply by growing household penetration of our brands among currently unserved or underserved consumers.
  • In Europe, more than $10 billion of opportunity by driving consumption and growing markets to the current best-in-class levels in the region while maintaining current market share.

Bear points

  • 2%, maybe a little bit lower in the most recent weekly data.
  • 3% to 4%
  • deceleration that we saw over the last few months continue in Europe and in the U.S. China not really gaining positive trajectory.
Read full transcript analysis ›