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RCII

RCII

RCII
$26.78USD-0.11%-0.03 today

MARKET CAP

1.5B

P/E (TTM)

133.9x

FWD P/E

DAY RANGE

$25 – $27

52W RANGE

$17
$32

The case for & against

Bull & Bear analysis

Bullish

Upbound Group, Inc. (NASDAQ: UPBD), formerly known as Rent-A-Center (RCII), is a leading player in the lease-to-own retail sector, specializing in providing durable goods to consumers. With a significant market share in the furniture, appliances, and electronics leasing market, Upbound Group aims to meet the rising demand for flexible payment and ownership options in a consumer-driven economy. Their business model capitalizes on the growing trend of consumers preferring lease-to-own solutions over traditional purchasing methods, particularly as economic pressures mount.

Bull says

  • $1.1B market cap underscores leading lease-to-own market presence
  • Predictable leasing income supports stable dividends and cash flow
  • P/E of 12.23 signals valuation below industry peers
  • Rising consumer preference for flexible payment plans boosts demand
  • Historical resilience of lease-to-own in downturns offers defensive traits
  • High earnings yield, strong momentum, and robust balance sheet

Bear says

  • Consumer credit sensitivity could slash lease approvals and sales
  • Competition from retailers and digital entrants pressures pricing
  • Interest rate hikes may curb consumer spending on leased goods
  • Continued dividends amid slowing sales could strain liquidity
  • Rebranding uncertainty may limit new customer adoption
  • Weak earnings revisions, low earnings yield, and high short interest