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/RCKY
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Rocky Brands Inc

Rocky Brands Inc

RCKY
$44.19USD↑+2.06%+0.89 today

MARKET CAP

331.1M

P/E (TTM)

17.9x

FWD P/E

—

DAY RANGE

$43 – $44

52W RANGE

$26
$53

AI Summary

Stalk
TrimMedium

In a confirmed Stage 4 decline, the medium-term bias is bearish, with price well below the downward-sloping EMAs and a clear sequence of lower highs and lower lows on heavy distribution. While extreme oversold conditions and a bearish exhaustion signal hint at a potential near-term bounce, the broader downtrend pressure and EMA resistance suggest patience is required. Therefore, we defer execution and trim into rallies back toward the 9, 21, and 50 EMAs.

  • ↑Q2 revenue $105.6M (+7.5% YoY) with adjusted EPS of $0.55
  • ↑Gross margin improved 230bps YoY to 41.0%; operating income up 58.7%
  • ↓Balance sheet quality is weak, indicating elevated risk
Full analysis →

The case for & against

Bull & Bear analysis

Bullish

Rocky Brands, Inc. (NASDAQ: RCKY) is a leading manufacturer and marketer of premium footwear and apparel across various segments including outdoor, work, and western categories. The company has strategically diversified its portfolio to enhance brand recognition and operational excellence, particularly capitalizing on the growing outdoor market through recent brand expansions and acquisitions. It positions itself well within the rising trend of outdoor and functional apparel as consumer preferences shift towards quality and durability.

Bull says

  • ↑Q2 revenue $105.6M (+7.5% YoY) with adjusted EPS of $0.55
  • ↑Gross margin improved 230bps YoY to 41.0%; operating income up 58.7%
  • ↑XTRATUF brand offers long runway for market expansion
  • ↑Production shift to Dominican Republic/Puerto Rico reduces tariff impact
  • ↑Total debt declined 13.1% to $132.5M, supporting healthy leverage
  • ↑Strong momentum factors signal positive investor sentiment

Bear says

  • ↓Balance sheet quality is weak, indicating elevated risk
  • ↓Analyst revisions are negative, clouding future earnings outlook
  • ↓About $11M incremental tariffs could erode margins by ~70bps
  • ↓Inventory rose to $186.8M, potentially straining working capital
  • ↓Short interest is weak, reflecting investor skepticism
  • ↓Volatile consumer demand adds execution and sales risk

Investment themes with RCKY

Apparel↑ +0.83%

Manufacturers and retailers of clothing and fashion

NKE · ULTA · RL
High Dividend Yield↑ +0.15%

Companies paying above-average dividends

AISP · SMR · NWL

Earnings Call · Q2 2025 · Mgmt. Guidance

Updated 08-16-2026neutral

Transcript signals

Bull points

  • We delivered very good Q2 results, significantly outperforming both last year and our own expectations through a strong execution across our diversified portfolio
  • Multiple brands and channels contribute year-over-year growth with strong full-price selling, driving a 230 basis point gross margin expansion despite challenging consumer conditions.
  • We controlled our fixed cost base effectively, delivering 59% operating income growth while reducing interest expense and debt levels year-over-year.

Bear points

  • Tariff-related timing shift delayed a new fall product shipment by 1 month.
  • Farm and Ranch softened due to Pacific Northwest weather impacts and inventory overstocks, while Field accounts faced macroeconomic headwinds in May.
  • The late quarter pickup should continue into the fall as our price-point-focused offerings resonate broadly.
Read full transcript analysis ›