Signet Jewelers Ltd

SIG remains in a Stage 4 downtrend after a decisive support failure, trading below its 50- and 200-day SMAs. Oversold conditions have spurred a short-term relief bounce into the 9- and 20-day EMAs, but the primary continuation pattern warns of renewed downside risk. Medium-term bias stays bearish; execution should be deferred until rallies into resistance around the EMAs and 50-day SMA for position trimming. A sustained reclaim above the 50-day SMA would invalidate this bearish posture.

• ↑Same-store sales +2.5% in Q1, AUR +8%, stable commodity costs.
• ↑Social media impressions +30%, fueling digital-led sales momentum.
• ↓Gold price volatility cuts merchandise margins by 70bps.