Synchrony Financial

SYF’s decisive Support Failure below the prior base confirms Stage 3 distribution, shifting the medium-term bias to bearish. Short-term EMAs are declining and price is being rejected on retests of the broken support zone around the mid-76 area. Sell now on any pullback into that former support (now resistance) zone, with expectation of continued downward pressure toward the 52-week low region.

• ↑Record $50B Q2 purchase volume (+8% YoY) driving NII growth
• ↑Added over 15 partners, renewing with Suzuki to expand reach
• ↓17% payment rate (+70bps YoY) pressures loan growth and margins