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/UAA
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Under Armour Inc

Under Armour Inc

UAA
$5.11USD+2.82%+0.14 today

MARKET CAP

2.2B

P/E (TTM)

FWD P/E

DAY RANGE

$5 – $5

52W RANGE

$4
$8

AI Summary

Stalk
Sell NowMedium

UAA continues in a clear downtrend with persistent lower highs and lower lows beneath all major EMAs. Oversold conditions have not produced durable support as rallies into the 9/20/50 EMA zone are consistently rejected. Medium-term bias remains bearish under declining Stage 3 structure, and short-term momentum is unfavorable, so execution focuses on selling now into any relief rallies into the falling EMAs.

  • Gross margin improved to 54.1%, highlighting effective cost management.
  • Adjusted diluted EPS of $0.05 vs $0.02 est. (+150% surprise).
  • Revised FY27 revenue outlook to mid‐single‐digit decline on softer demand.
Full analysis →

The case for & against

Bull & Bear analysis

Bearish

Under Armour, Inc. (NYSE: UAA) is an established player in the athletic apparel and footwear industry, recognized for its innovative products and solid brand presence. The company caters primarily to sports enthusiasts by offering a range of performance gear, footwear, and accessories. As it navigates a competitive landscape against giants like Nike and Adidas, Under Armour is currently facing pressures that could impact its revenue growth and market share. Notably, the company operates within a broader theme of shifting consumer preferences towards health and wellness, where performance-based apparel remains in high demand.

Bull says

  • Gross margin improved to 54.1%, highlighting effective cost management.
  • Adjusted diluted EPS of $0.05 vs $0.02 est. (+150% surprise).
  • International sales up 5% offsetting North America’s 9% decline.
  • YTD stock up ~28.8% despite volatility and downgrades.
  • Positive marketing momentum cited by “Buy” ratings suggests demand pickup.
  • Strong liquidity supports operations, though growth outlook remains cautious.

Bear says

  • Revised FY27 revenue outlook to mid‐single‐digit decline on softer demand.
  • North America sales down 9% and APAC softness weigh on top line.
  • Negative profitability score reflects limited pricing power and margin pressure.
  • Analyst revisions negative amid intensifying competition from Nike and Adidas.
  • Short interest elevated, indicating bearish sentiment on growth trajectory.
  • Negative momentum and dividend yield factors highlight weakening performance.

Investment themes with UAA

Apparel +0.83%

Manufacturers and retailers of clothing and fashion

NKE · ULTA · RL
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