Lumida
/ULTA
⌘K
Ulta Beauty Inc

Ulta Beauty Inc

ULTA
$546.78USD+2.08%+11.15 today

MARKET CAP

23.4B

P/E (TTM)

19.5x

FWD P/E

17.7x

DAY RANGE

$532 – $547

52W RANGE

$444
$715

AI Summary

Stalk
StalkMedium

ULTA is carving out a base beneath the 200-day SMA after a failed breakout and showing exhaustion in near-term momentum. While the medium-term uptrend remains intact under Stage 2, the recent long upper wick and falling RSI caution against immediate participation. Execution should be deferred and focus on pullbacks into the 20-day EMA and 50-day SMA as potential buy zones, while a decisive reclaim of the 200-day SMA would reinstate bullish conviction.

  • Net sales rose 11.1% YoY to $3.2B; comp sales +5.3%; EPS +15.5% to $7.74.
  • 47M loyalty members boost repeat purchases and engagement.
  • Operating margin down to 10.8% from 12.6% amid rising SG&A costs.
Full analysis →
Insider Trades19 trades
DateSideTickerInsiderRoleSharesPriceMkt Cap52W High52W LowValue% ChgRuleAI View
Mar 15, 2026SellULTAAnita Jane RyanChief Human Resources Officer269$535.75$23.4B-23.52%+23.26%$144.1K-1.70%Buy Now
Mar 15, 2026SellULTAKecia SteelmanPresident and CEO1,884$535.72$23.4B-23.52%+23.26%$1.0M-2.83%Buy Now
Apr 1, 2025SellULTAJodi J CaroGC, Chief Risk & Compl. Ofc.1,804$271.81$23.4B-23.52%+23.26%$490.3K+0.00%Buy Now
Mar 20, 2025BuyULTAKecia SteelmanPresident and CEO1,440$346.89$23.4B-23.52%+23.26%$499.5K+9.26%Buy Now
Mar 15, 2025SellULTAPaula M OyiboChief Financial Officer249$357.48$23.4B-23.52%+23.26%$89.0K-3.31%Buy Now
Mar 15, 2025SellULTAAnita Jane RyanChief Human Resources Officer647$357.48$23.4B-23.52%+23.26%$231.3K-7.37%Buy Now
Mar 15, 2025SellULTAJodi J CaroGC, Chief Risk & Compl. Ofc.1,523$357.48$23.4B-23.52%+23.26%$544.4K-8.82%Buy Now
Mar 15, 2025SellULTAKecia SteelmanPresident and CEO5,410$357.48$23.4B-23.52%+23.26%$1.9M-14.21%Buy Now
Jan 31, 2025SellULTAPaula M OyiboChief Financial Officer136$418.53$23.4B-23.52%+23.26%$56.9K-1.67%Buy Now
Jun 25, 2024SellULTAJodi J CaroGC, Chief Risk & Compl. Ofc.650$388.68$23.4B-23.52%+23.26%$252.6K-8.72%Buy Now
Mar 19, 2024SellULTAAnita Jane RyanChief Human Resources Officer5,954$388.48$23.4B-23.52%+23.26%$2.3M-1.56%Buy Now
Mar 19, 2024SellULTAKecia SteelmanPresident and COO34,537$429.61$23.4B-23.52%+23.26%$14.8M-3.67%Buy Now
Mar 15, 2024SellULTAAnita Jane RyanChief Human Resources Officer344$535.98$23.4B-23.52%+23.26%$184.4K-5.30%Buy Now
Mar 15, 2024SellULTAJodi J CaroGC, Chief Risk & Compl. Ofc.1,190$535.98$23.4B-23.52%+23.26%$637.8K-7.29%Buy Now
Mar 15, 2024SellULTAScott M SetterstenChief Financial Officer2,472$535.98$23.4B-23.52%+23.26%$1.3M-6.94%Buy Now
Mar 15, 2024SellULTAKecia SteelmanPresident and COO3,393$535.98$23.4B-23.52%+23.26%$1.8M-8.06%Buy Now
Mar 15, 2024SellULTADavid C KimbellChief Executive Officer7,127$535.98$23.4B-23.52%+23.26%$3.8M-7.33%Buy Now
Dec 12, 2023SellULTAJodi J CaroGC, Chief Risk & Compl. Ofc.3,608$332.23$23.4B-23.52%+23.26%$1.2M+0.00%Buy Now
Oct 5, 2023SellULTAKecia SteelmanPresident and COO946$388.82$23.4B-23.52%+23.26%$367.8K-6.13%Buy Now