Lumida
/BFH
⌘K
Bread Financial Holdings Inc

Bread Financial Holdings Inc

BFH
$106.37USD-0.46%-0.49 today

MARKET CAP

4.1B

P/E (TTM)

8.7x

FWD P/E

DAY RANGE

$104 – $111

52W RANGE

$54
$115

AI Summary

Stalk
StalkMedium

In a Stage 2 uptrend, BFH remains structurally bullish with the long-term trend intact above the 200DMA, but recent consolidation has taken price back to the SMA50 and horizontal support zone near $104–$106. EMAs have flattened without clear sign of a rebound, so medium-term direction remains bullish but timing is neutral. Under the Free Cash Flow + Buybacks strategy, it’s prudent to defer entry and watch for pullback acceptance around the 50-day SMA.

  • Q1 revenue $1.07 B (+5% YoY) and net income $181 M (+6%)
  • Credit sales rose to $6.5 B (+7% YoY); DTC deposits +16%
  • Negative profitability factors with shrinking late-fee revenue pressure margins
Full analysis →
Insider Trades34 trades
DateSideTickerInsiderRoleSharesPriceMkt Cap52W High52W LowValue% ChgRuleAI View
May 29, 2026SellBFHRalph J AndrettaPresident and CEO15,000$89.10$4.1B-7.12%+97.60%$1.3M-0.84%Buy Now
Feb 18, 2026SellBFHAllegra S DriscollEVP, Chief Technology Officer1,752$73.74$4.1B-7.12%+97.60%$129.2K-2.80%Buy Now
Feb 17, 2026SellBFHJonathan Bryan CampbellSVP, Chief Accounting Officer4,261$73.26$4.1B-7.12%+97.60%$312.2K-5.33%Buy Now
Feb 17, 2026SellBFHAllegra S DriscollEVP, Chief Technology Officer5,351$73.38$4.1B-7.12%+97.60%$392.7K-4.19%Buy Now
Feb 17, 2026SellBFHJoseph L Iii MotesEVP, CAO, Gen Counsel & Secy18,388$73.11$4.1B-7.12%+97.60%$1.3M-6.59%Buy Now
Feb 17, 2026SellBFHTammy M McconnaugheyEVP, Operations & Credit Risk19,467$73.11$4.1B-7.12%+97.60%$1.4M-7.27%Buy Now
Feb 17, 2026SellBFHPerry S BebermanEVP, Chief Financial Officer22,516$73.05$4.1B-7.12%+97.60%$1.6M-13.68%Buy Now
Feb 17, 2026SellBFHValerie E GreerEVP, Chief Commercial Officer25,837$73.10$4.1B-7.12%+97.60%$1.9M-7.63%Buy Now
Feb 17, 2026SellBFHPerry S BebermanEVP, Chief Financial Officer45,021$73.08$4.1B-7.12%+97.60%$3.3M-15.52%Buy Now
Feb 17, 2026SellBFHRalph J AndrettaPresident and CEO62,184$73.11$4.1B-7.12%+97.60%$4.5M-4.93%Buy Now
Dec 11, 2025SellBFHJoseph L Iii MotesEVP, CAO, Gen Counsel & Secy346$73.62$4.1B-7.12%+97.60%$25.5K-0.28%Buy Now
Dec 11, 2025SellBFHValerie E GreerEVP, Chief Commercial Officer1,256$73.62$4.1B-7.12%+97.60%$92.5K-0.82%Buy Now
Dec 11, 2025SellBFHRalph J AndrettaPresident and CEO4,116$73.62$4.1B-7.12%+97.60%$303.0K-0.76%Buy Now
Feb 18, 2025SellBFHAllegra S DriscollEVP, Chief Technology Officer2,787$62.10$4.1B-7.12%+97.60%$173.1K-5.54%Buy Now
Feb 18, 2025SellBFHJonathan Bryan CampbellSVP, Chief Accounting Officer3,932$62.10$4.1B-7.12%+97.60%$244.2K-9.79%Buy Now
Feb 18, 2025SellBFHJoseph L Iii MotesEVP, CAO, Gen Counsel & Secy11,936$62.10$4.1B-7.12%+97.60%$741.2K-8.78%Buy Now
Feb 18, 2025SellBFHTammy M McconnaugheyEVP, Operations & Credit Risk12,502$62.10$4.1B-7.12%+97.60%$776.4K-9.50%Buy Now
Feb 18, 2025SellBFHValerie E GreerEVP, Chief Commercial Officer14,930$62.10$4.1B-7.12%+97.60%$927.2K-8.88%Buy Now
Feb 18, 2025SellBFHPerry S BebermanEVP, Chief Financial Officer17,245$62.10$4.1B-7.12%+97.60%$1.1M-11.35%Buy Now
Feb 18, 2025SellBFHRalph J AndrettaPresident and CEO44,789$62.10$4.1B-7.12%+97.60%$2.8M-7.67%Buy Now
Jan 8, 2025SellBFHJoseph L Iii MotesEVP, CAO, Gen Counsel & Secy557$62.87$4.1B-7.12%+97.60%$35.0K-0.50%Buy Now
Jul 15, 2024SellBFHPerry S BebermanEVP, Chief Financial Officer3,673$48.72$4.1B-7.12%+97.60%$178.9K-2.97%Buy Now
Mar 25, 2024SellBFHJoseph L Iii MotesEVP, CAO, Gen Counsel & Secy1,525$35.61$4.1B-7.12%+97.60%$54.3K-1.35%Buy Now
Mar 25, 2024SellBFHTammy M McconnaugheyEVP, Operations & Credit Risk1,793$35.61$4.1B-7.12%+97.60%$63.8K-1.62%Buy Now
Mar 25, 2024SellBFHValerie E GreerEVP, Chief Commercial Officer2,366$35.61$4.1B-7.12%+97.60%$84.3K-1.70%Buy Now
Mar 25, 2024SellBFHPerry S BebermanEVP, Chief Financial Officer2,384$35.61$4.1B-7.12%+97.60%$84.9K-1.89%Buy Now
Mar 25, 2024SellBFHRalph J AndrettaPresident and CEO8,712$35.61$4.1B-7.12%+97.60%$310.2K-1.85%Buy Now
Feb 15, 2024SellBFHPerry S BebermanEVP, Chief Financial Officer1,247$37.59$4.1B-7.12%+97.60%$46.9K-0.99%Buy Now
Feb 15, 2024SellBFHJonathan Bryan CampbellSVP, Chief Accounting Officer2,164$37.59$4.1B-7.12%+97.60%$81.3K-6.40%Buy Now
Feb 15, 2024SellBFHTammy M McconnaugheyEVP, Operations & Credit Risk8,761$37.37$4.1B-7.12%+97.60%$327.4K-3.73%Buy Now
Feb 15, 2024SellBFHJoseph L Iii MotesEVP, CAO, Gen Counsel & Secy9,094$37.36$4.1B-7.12%+97.60%$339.8K-3.79%Buy Now
Feb 15, 2024SellBFHValerie E GreerEVP, Chief Commercial Officer9,140$37.37$4.1B-7.12%+97.60%$341.5K-3.12%Buy Now
Feb 15, 2024SellBFHRalph J AndrettaPresident and CEO37,422$37.37$4.1B-7.12%+97.60%$1.4M-3.74%Buy Now
Dec 19, 2023SellBFHJoseph L Iii MotesEVP, CAO, Gen Counsel & Secy481$33.59$4.1B-7.12%+97.60%$16.2K-0.59%Buy Now