/BFH

Bread Financial Holdings Inc

BFH

$106.37USD↓-0.46%-0.49 today

MARKET CAP

4.1B

P/E (TTM)

8.7x

FWD P/E

—

DAY RANGE

$104 – $111

52W RANGE

$54

$115

AI Summary

Stalk

StalkMedium

In a Stage 2 uptrend, BFH remains structurally bullish with the long-term trend intact above the 200DMA, but recent consolidation has taken price back to the SMA50 and horizontal support zone near $104–$106. EMAs have flattened without clear sign of a rebound, so medium-term direction remains bullish but timing is neutral. Under the Free Cash Flow + Buybacks strategy, it’s prudent to defer entry and watch for pullback acceptance around the 50-day SMA.

↑Q1 revenue $1.07 B (+5% YoY) and net income $181 M (+6%)
↑Credit sales rose to $6.5 B (+7% YoY); DTC deposits +16%
↓Negative profitability factors with shrinking late-fee revenue pressure margins

Full analysis →

Buying

5

institutions

Selling

9

institutions

New Positions

1

this quarter

Filing Period

Q2 2026

latest 13-F

13-F Holdings

Institution↕	Action↕	Shares Held↕	Value↓	Change↕	Chg %↕	Weight↕
BI Blackrock, Inc. Q2 2026	SELL	3.89 M	421.31 M	+-336.24 K	+33.2%	0.01%
MM Millennium Management LLC Q2 2026	BUY	305.30 K	33.08 M	+124.54 K	+144.4%	0.01%
JC Jpmorgan Chase & Co Q2 2026	BUY	201.10 K	22.07 M	+4.01 K	+53.3%	0.00%
AC Aqr Capital Management LLC Q2 2026	SELL	184.44 K	19.98 M	+-3.24 K	+42.7%	0.01%
MV Miller Value Partners, LLC Q2 2026	SELL	132.80 K	14.39 M	+-60.90 K	-0.8%	3.40%
CA Citadel Advisors LLC Q2 2026	SELL	109.30 K	11.84 M	+-57.45 K	-5.2%	0.00%
BH Brevan Howard Capital Management LP Q2 2026	BUY	104.49 K	11.32 M	+101.08 K	+4343.5%	0.09%
BA Balyasny Asset Management L.P. Q2 2026	BUYNEW	72.55 K	7.86 M	+72.55 K	+0.0%	0.01%
GM Grantham, Mayo, Van Otterloo & Co. LLC Q2 2026	SELL	35.08 K	3.80 M	+-17.71 K	-3.9%	0.01%
JH Janus Henderson Group Plc Q1 2026	BUY	42.48 K	3.18 M	+21.24 K	+102.4%	0.00%
HS Hussman Strategic Advisors, Inc. Q2 2026	SELL	27.30 K	2.96 M	+-4.20 K	+25.4%	0.68%
MG Man Group Plc Q2 2026	SELL	3.23 K	350.40 K	+-3.46 K	-30.1%	0.00%
RC Rockefeller Capital Management L.P. Q2 2026	SELL	632.00	68.48 K	+-63.00	+31.6%	0.00%
BA Bridgewater Associates, LP Q2 2026	SELL	0.00	0.00	+-10.29 K	-100.0%	0.00%