Hershey Co

HSY remains in a Stage 3 decline with lower highs and lower lows trading below the 9 and 20 EMAs. Momentum is negative, RSI sits in the 30–40 zone without clear exhaustion, and valuation metrics offer limited relief. Execution favors selling into any relief rallies up into the EMA confluence at ~175–178, where past support now acts as resistance.

• ↑Q2 2026 revenue rose 9% YoY to $2.2 B with EPS above estimates
• ↑Strategic pricing hikes expected to drive double-digit revenue gains and margin recovery
• ↓Cocoa prices run ~70% above historic levels, outpacing 2025 pricing actions