Lumida
/HSY
⌘K
Hershey Co

Hershey Co

HSY
$173.32USD-0.59%-1.02 today

MARKET CAP

34.8B

P/E (TTM)

32.3x

FWD P/E

DAY RANGE

$173 – $175

52W RANGE

$161
$239

AI Summary

Stalk
Sell NowMedium

HSY remains in a Stage 3 decline with lower highs and lower lows trading below the 9 and 20 EMAs. Momentum is negative, RSI sits in the 30–40 zone without clear exhaustion, and valuation metrics offer limited relief. Execution favors selling into any relief rallies up into the EMA confluence at ~175–178, where past support now acts as resistance.

  • Q2 2026 revenue rose 9% YoY to $2.2 B with EPS above estimates
  • Strategic pricing hikes expected to drive double-digit revenue gains and margin recovery
  • Cocoa prices run ~70% above historic levels, outpacing 2025 pricing actions
Full analysis →
Insider Trades136 trades
DateSideTickerInsiderRoleSharesPriceMkt Cap52W High52W LowValue% ChgRuleAI View
Aug 10, 2026SellHSYStacy TaffetChief Growth and Mktg Officer1,888$182.75$34.8B-27.63%+7.37%$345.0K-14.09%Trim
Aug 6, 2026SellHSYJennifer MccalmanVP, Chief Accounting Officer710$180.78$34.8B-27.63%+7.37%$128.4K-16.53%Trim
Aug 5, 2026SellHSYSteven E VoskuilSVP, Chief Financial Officer950$180.00$34.8B-27.63%+7.37%$171.0K-1.79%Trim
Jul 20, 2026SellHSYSteven E VoskuilSVP, Chief Financial Officer1,500$170.00$34.8B-27.63%+7.37%$255.0K-2.74%Trim
Jun 18, 2026SellHSYSteven E VoskuilSVP, Chief Financial Officer1,500$173.43$34.8B-27.63%+7.37%$260.1K-2.67%10b5-1Trim
May 18, 2026SellHSYSteven E VoskuilSVP, Chief Financial Officer1,500$186.25$34.8B-27.63%+7.37%$279.4K-2.60%10b5-1Trim
Apr 20, 2026SellHSYSteven E VoskuilSVP, Chief Financial Officer1,500$194.10$34.8B-27.63%+7.37%$291.1K-2.53%10b5-1Trim
Mar 19, 2026SellHSYJennifer MccalmanVP, Chief Accounting Officer82$210.58$34.8B-27.63%+7.37%$17.3K-1.87%Trim
Mar 19, 2026SellHSYVero VillasenorPresident, Salty Snacks132$210.58$34.8B-27.63%+7.37%$27.8K-0.61%Trim
Mar 19, 2026SellHSYJames TuroffSVP, GC & Secretary407$210.58$34.8B-27.63%+7.37%$85.7K-1.32%Trim
Mar 19, 2026SellHSYJason ReimanSVP Chief Supply Chain Officer503$210.58$34.8B-27.63%+7.37%$105.9K-1.05%Trim
Mar 19, 2026SellHSYDeepak BhatiaSVP, Chief Technology Officer508$210.58$34.8B-27.63%+7.37%$107.0K-1.01%Trim
Mar 19, 2026SellHSYSteven E VoskuilSVP, Chief Financial Officer674$210.58$34.8B-27.63%+7.37%$141.9K-1.13%Trim
Mar 19, 2026SellHSYMatthew Andrew ArchambaultPresident, U.S. Confection3,318$210.58$34.8B-27.63%+7.37%$698.7K-6.45%Trim
Mar 18, 2026SellHSYSteven E VoskuilSVP, Chief Financial Officer1,500$216.71$34.8B-27.63%+7.37%$325.1K-2.44%10b5-1Trim
Feb 25, 2026SellHSYVero VillasenorPresident, Salty Snacks102$229.64$34.8B-27.63%+7.37%$23.4K-0.47%Trim
Feb 25, 2026SellHSYJennifer MccalmanVP, Chief Accounting Officer130$229.64$34.8B-27.63%+7.37%$29.9K-2.88%Trim
Feb 25, 2026SellHSYSteven E VoskuilSVP, Chief Financial Officer133$229.64$34.8B-27.63%+7.37%$30.5K-0.22%Trim
Feb 25, 2026SellHSYJames TuroffSVP, GC & Secretary609$229.64$34.8B-27.63%+7.37%$139.9K-1.93%Trim
Feb 25, 2026SellHSYJason ReimanSVP Chief Supply Chain Officer777$229.64$34.8B-27.63%+7.37%$178.4K-1.59%Trim
Feb 25, 2026SellHSYDeepak BhatiaSVP, Chief Technology Officer1,269$229.64$34.8B-27.63%+7.37%$291.4K-2.47%Trim
Feb 24, 2026SellHSYJason ReimanSVP Chief Supply Chain Officer2,000$226.07$34.8B-27.63%+7.37%$452.1K-2.35%10b5-1Trim
Feb 24, 2026SellHSYRohit GroverPresident, International3,500$226.07$34.8B-27.63%+7.37%$791.2K-4.71%10b5-1Trim
Feb 23, 2026SellHSYJennifer MccalmanVP, Chief Accounting Officer112$226.07$34.8B-27.63%+7.37%$25.3K-3.74%Trim
Feb 23, 2026SellHSYVero VillasenorPresident, Salty Snacks127$226.07$34.8B-27.63%+7.37%$28.7K-0.66%Trim
Feb 23, 2026SellHSYDeepak BhatiaSVP, Chief Technology Officer293$226.07$34.8B-27.63%+7.37%$66.2K-0.71%Trim
Feb 23, 2026SellHSYJames TuroffSVP, GC & Secretary385$226.07$34.8B-27.63%+7.37%$87.0K-1.52%Trim
Feb 23, 2026SellHSYJason ReimanSVP Chief Supply Chain Officer496$226.07$34.8B-27.63%+7.37%$112.1K-1.14%Trim
Feb 23, 2026SellHSYSteven E VoskuilSVP, Chief Financial Officer626$226.07$34.8B-27.63%+7.37%$141.5K-1.23%Trim
Feb 18, 2026SellHSYSteven E VoskuilSVP, Chief Financial Officer1,500$219.66$34.8B-27.63%+7.37%$329.5K-2.87%10b5-1Trim
Jan 20, 2026SellHSYSteven E VoskuilSVP, Chief Financial Officer1,500$198.67$34.8B-27.63%+7.37%$298.0K-2.79%10b5-1Trim
Jan 12, 2026SellHSYVero VillasenorPresident, Salty Snacks517$193.13$34.8B-27.63%+7.37%$99.8K-2.63%Trim
Dec 18, 2025SellHSYSteven E VoskuilSVP, Chief Financial Officer1,500$188.51$34.8B-27.63%+7.37%$282.8K-2.71%10b5-1Trim
Nov 24, 2025BuyHSYNatalie SchechtmanSVP and CHRO200$186.29$34.8B-27.63%+7.37%$37.3K+18.74%Trim
Nov 21, 2025BuyHSYStacy TaffetChief Growth Officer200$186.19$34.8B-27.63%+7.37%$37.2K+2.18%Trim
Nov 21, 2025BuyHSYKirk TannerPresident and CEO2,000$185.46$34.8B-27.63%+7.37%$370.9K+4.36%Trim
Nov 18, 2025SellHSYSteven E VoskuilSVP, Chief Financial Officer1,500$179.56$34.8B-27.63%+7.37%$269.3K-2.64%10b5-1Trim
Nov 10, 2025SellHSYDeepak BhatiaSVP, Chief Technology Officer6,275$168.91$34.8B-27.63%+7.37%$1.1M-13.16%Trim
Oct 20, 2025SellHSYSteven E VoskuilSVP, Chief Financial Officer1,500$187.52$34.8B-27.63%+7.37%$281.3K-2.57%10b5-1Trim
Sep 18, 2025SellHSYSteven E VoskuilSVP, Chief Financial Officer1,500$189.12$34.8B-27.63%+7.37%$283.7K-2.51%10b5-1Trim
Aug 18, 2025BuyHSYNatalie SchechtmanSVP and CHRO1,067$178.40$34.8B-27.63%+7.37%$190.4KTrim
Aug 18, 2025SellHSYSteven E VoskuilSVP, Chief Financial Officer1,500$178.53$34.8B-27.63%+7.37%$267.8K-2.45%10b5-1Trim
Aug 18, 2025BuyHSYKirk TannerPresident and CEO45,860$178.40$34.8B-27.63%+7.37%$8.2MTrim
Jul 30, 2025SellHSYMichele BuckChairman, President and CEO38,580$151.70$34.8B-27.63%+7.37%$5.9M+0.00%10b5-1Trim
Jul 23, 2025SellHSYMichele BuckChairman, President and CEO38,580$147.20$34.8B-27.63%+7.37%$5.7M+0.00%10b5-1Trim
Jul 21, 2025SellHSYRohit GroverPresident, International1,334$180.00$34.8B-27.63%+7.37%$240.1K-3.39%10b5-1Trim
Jul 21, 2025SellHSYSteven E VoskuilSVP, Chief Financial Officer5,000$180.00$34.8B-27.63%+7.37%$900.0K-7.54%10b5-1Trim
Jul 21, 2025SellHSYMichele BuckChairman, President and CEO38,580$144.70$34.8B-27.63%+7.37%$5.6M+0.00%10b5-1Trim
Jul 1, 2025SellHSYJames TuroffSVP, GC & Secretary1,300$175.00$34.8B-27.63%+7.37%$227.5K-4.88%10b5-1Trim
Jul 1, 2025SellHSYRohit GroverPresident, International1,333$175.00$34.8B-27.63%+7.37%$233.3K-3.27%10b5-1Trim
Jul 1, 2025SellHSYMichele BuckChairman, President and CEO38,580$142.20$34.8B-27.63%+7.37%$5.5M+0.00%10b5-1Trim
Jun 9, 2025SellHSYJames TuroffSVP, GC & Secretary1,300$165.00$34.8B-27.63%+7.37%$214.5K-4.66%10b5-1Trim
Jun 9, 2025SellHSYRohit GroverPresident, International1,333$165.00$34.8B-27.63%+7.37%$219.9K-3.17%10b5-1Trim
May 30, 2025SellHSYJames TuroffSVP, GC & Secretary1,300$160.80$34.8B-27.63%+7.37%$209.0K-4.45%10b5-1Trim
May 30, 2025SellHSYMichele BuckChairman, President and CEO62,420$125.59$34.8B-27.63%+7.37%$7.8M+0.00%10b5-1Trim
May 28, 2025SellHSYJennifer MccalmanVP, Chief Accounting Officer974$157.11$34.8B-27.63%+7.37%$153.0K-24.55%10b5-1Trim
Mar 21, 2025SellHSYJennifer MccalmanVP, Chief Accounting Officer48$167.18$34.8B-27.63%+7.37%$8.0K-1.20%Trim
Mar 21, 2025SellHSYDeepak BhatiaSVP, Chief Technology Officer268$167.18$34.8B-27.63%+7.37%$44.8K-0.56%Trim
Mar 21, 2025SellHSYJames TuroffSVP, GC & Secretary347$167.18$34.8B-27.63%+7.37%$58.0K-1.17%Trim
Mar 21, 2025SellHSYChristopher M ScaliaSVP, CHR & Transf. Officer409$167.18$34.8B-27.63%+7.37%$68.4K-1.14%Trim
Mar 21, 2025SellHSYJason ReimanSVP Chief Supply Chain Officer423$167.18$34.8B-27.63%+7.37%$70.7K-0.96%Trim
Mar 21, 2025SellHSYSteven E VoskuilSVP, Chief Financial Officer574$167.18$34.8B-27.63%+7.37%$96.0K-0.86%Trim
Mar 21, 2025SellHSYMichele BuckChairman, President and CEO2,182$167.18$34.8B-27.63%+7.37%$364.8K-1.11%Trim
Feb 25, 2025SellHSYSteven E VoskuilSVP, Chief Financial Officer3,000$180.00$34.8B-27.63%+7.37%$540.0K-4.29%10b5-1Trim
Feb 21, 2025SellHSYJennifer MccalmanVP, Chief Accounting Officer90$175.29$34.8B-27.63%+7.37%$15.8K-1.10%Trim
Feb 21, 2025SellHSYVero VillasenorPresident, Salty Snacks212$176.95$34.8B-27.63%+7.37%$37.5K-0.36%Trim
Feb 21, 2025SellHSYJames TuroffSVP, GC & Secretary313$175.36$34.8B-27.63%+7.37%$54.9K-0.53%Trim
Feb 21, 2025SellHSYChristopher M ScaliaSVP, CHR & Transf. Officer384$175.26$34.8B-27.63%+7.37%$67.3K-0.53%Trim
Feb 21, 2025SellHSYJason ReimanSVP Chief Supply Chain Officer463$175.71$34.8B-27.63%+7.37%$81.4K-0.52%Trim
Feb 21, 2025SellHSYSteven E VoskuilSVP, Chief Financial Officer856$175.45$34.8B-27.63%+7.37%$150.2K-0.61%Trim
Feb 21, 2025SellHSYMichele BuckChairman, President and CEO3,318$175.40$34.8B-27.63%+7.37%$582.0K-0.84%Trim
Feb 19, 2025SellHSYVero VillasenorPresident, Salty Snacks223$163.90$34.8B-27.63%+7.37%$36.5K-1.38%Trim
Feb 19, 2025SellHSYJennifer MccalmanVP, Chief Accounting Officer280$163.90$34.8B-27.63%+7.37%$45.9K-6.38%Trim
Feb 19, 2025SellHSYChristopher M ScaliaSVP, CHR & Transf. Officer1,083$163.90$34.8B-27.63%+7.37%$177.5K-2.90%Trim
Feb 19, 2025SellHSYJames TuroffSVP, GC & Secretary1,087$163.90$34.8B-27.63%+7.37%$178.2K-3.51%Trim
Feb 19, 2025SellHSYJason ReimanSVP Chief Supply Chain Officer1,210$163.90$34.8B-27.63%+7.37%$198.3K-2.65%Trim
Feb 19, 2025SellHSYSteven E VoskuilSVP, Chief Financial Officer2,339$163.90$34.8B-27.63%+7.37%$383.4K-3.20%Trim
Feb 19, 2025SellHSYMichele BuckChairman, President and CEO12,290$163.90$34.8B-27.63%+7.37%$2.0M-5.81%Trim
Feb 3, 2025SellHSYJennifer MccalmanVP, Chief Accounting Officer278$148.00$34.8B-27.63%+7.37%$41.1K-9.39%10b5-1Trim
Dec 10, 2024SellHSYDeepak BhatiaSVP, Chief Technology Officer6,537$193.65$34.8B-27.63%+7.37%$1.3M-17.02%Trim
Dec 3, 2024SellHSYSteven E VoskuilSVP, Chief Financial Officer1,000$180.00$34.8B-27.63%+7.37%$180.0K-3.20%10b5-1Trim
Nov 4, 2024SellHSYJennifer MccalmanVP, Chief Accounting Officer278$179.28$34.8B-27.63%+7.37%$49.8K-8.59%10b5-1Trim
Oct 21, 2024SellHSYSteven E VoskuilSVP, Chief Financial Officer1,000$185.47$34.8B-27.63%+7.37%$185.5K-3.10%10b5-1Trim
Oct 9, 2024BuyHSYPozzo Michael DelPresident, U.S. Confection15,231$186.97$34.8B-27.63%+7.37%$2.8MTrim
Sep 19, 2024SellHSYSteven E VoskuilSVP, Chief Financial Officer1,000$197.54$34.8B-27.63%+7.37%$197.5K-3.01%10b5-1Trim
Sep 6, 2024SellHSYMichele BuckChairman, President and CEO54,406$153.16$34.8B-27.63%+7.37%$8.3M+0.00%10b5-1Trim
Sep 5, 2024SellHSYMichele BuckChairman, President and CEO1,800$152.58$34.8B-27.63%+7.37%$274.6K+0.00%10b5-1Trim
Sep 4, 2024SellHSYMichele BuckChairman, President and CEO9,530$152.53$34.8B-27.63%+7.37%$1.5M+0.00%10b5-1Trim
Aug 30, 2024SellHSYJames TuroffSVP, GC & Secretary543$193.06$34.8B-27.63%+7.37%$104.8K-4.24%10b5-1Trim
Aug 26, 2024SellHSYChristopher M ScaliaSVP, CHR & Transf. Officer5,000$197.04$34.8B-27.63%+7.37%$985.2K-24.99%10b5-1Trim
Aug 21, 2024SellHSYMichele BuckChairman, President and CEO5,264$152.64$34.8B-27.63%+7.37%$803.5K+0.00%10b5-1Trim
Aug 19, 2024SellHSYSteven E VoskuilSVP, Chief Financial Officer1,000$193.87$34.8B-27.63%+7.37%$193.9K-2.92%10b5-1Trim
Aug 19, 2024SellHSYCharles R RaupPresident, U.S. Confection2,065$193.87$34.8B-27.63%+7.37%$400.3K-8.49%10b5-1Trim
Aug 12, 2024SellHSYJennifer MccalmanVP, Chief Accounting Officer538$199.17$34.8B-27.63%+7.37%$107.2K-14.25%10b5-1Trim
Jul 23, 2024SellHSYSteven E VoskuilSVP, Chief Financial Officer1,500$190.83$34.8B-27.63%+7.37%$286.2K-4.20%10b5-1Trim
Jun 24, 2024SellHSYSteven E VoskuilSVP, Chief Financial Officer1,500$182.93$34.8B-27.63%+7.37%$274.4K-4.03%10b5-1Trim
May 23, 2024SellHSYSteven E VoskuilSVP, Chief Financial Officer1,500$204.54$34.8B-27.63%+7.37%$306.8K-3.87%10b5-1Trim
May 20, 2024SellHSYCharles R RaupPresident, U.S. Confection2,065$207.00$34.8B-27.63%+7.37%$427.5K-7.83%10b5-1Trim
Apr 23, 2024SellHSYSteven E VoskuilSVP, Chief Financial Officer1,500$185.83$34.8B-27.63%+7.37%$278.7K-3.73%10b5-1Trim
Mar 25, 2024SellHSYSteven E VoskuilSVP, Chief Financial Officer1,500$197.90$34.8B-27.63%+7.37%$296.9K-3.59%10b5-1Trim
Mar 21, 2024SellHSYJennifer MccalmanVP, Chief Accounting Officer46$199.31$34.8B-27.63%+7.37%$9.2K-1.20%Trim
Mar 21, 2024SellHSYJames TuroffSVP, GC & Secretary236$199.31$34.8B-27.63%+7.37%$47.0K-1.81%Trim
Mar 21, 2024SellHSYJason ReimanSVP Chief Supply Chain Officer296$199.31$34.8B-27.63%+7.37%$59.0K-1.28%Trim
Mar 21, 2024SellHSYChristopher M ScaliaSVP, CHR & Transf. Officer304$199.31$34.8B-27.63%+7.37%$60.6K-1.50%Trim
Mar 21, 2024SellHSYCharles R RaupPresident, U.S. Confection402$199.31$34.8B-27.63%+7.37%$80.1K-1.50%Trim
Mar 21, 2024SellHSYKristen J RiggsPres, Salty Snacks; CGO425$199.31$34.8B-27.63%+7.37%$84.7K-1.71%Trim
Mar 21, 2024SellHSYSteven E VoskuilSVP, Chief Financial Officer433$199.31$34.8B-27.63%+7.37%$86.3K-1.03%Trim
Mar 21, 2024SellHSYMichele BuckChairman, President and CEO1,626$199.31$34.8B-27.63%+7.37%$324.1K-0.98%Trim
Mar 4, 2024SellHSYRohit GroverPresident, International4,200$182.99$34.8B-27.63%+7.37%$768.6K-2.90%10b5-1Trim
Feb 23, 2024SellHSYRohit GroverPresident, International21$193.83$34.8B-27.63%+7.37%$4.1K-0.07%Trim
Feb 23, 2024SellHSYJames TuroffSVP, GC & Secretary54$193.83$34.8B-27.63%+7.37%$10.5K-0.41%Trim
Feb 23, 2024SellHSYJennifer MccalmanVP, Chief Accounting Officer99$192.30$34.8B-27.63%+7.37%$19.0K-1.27%Trim
Feb 23, 2024SellHSYChristopher M ScaliaSVP, CHR & Transf. Officer268$193.83$34.8B-27.63%+7.37%$51.9K-1.30%Trim
Feb 23, 2024SellHSYJason ReimanSVP Chief Supply Chain Officer411$193.83$34.8B-27.63%+7.37%$79.7K-1.75%Trim
Feb 23, 2024SellHSYKristen J RiggsPres, Salty Snacks; CGO412$193.83$34.8B-27.63%+7.37%$79.9K-1.63%Trim
Feb 23, 2024SellHSYCharles R RaupPresident, U.S. Confection560$193.83$34.8B-27.63%+7.37%$108.5K-2.05%Trim
Feb 23, 2024SellHSYSteven E VoskuilSVP, Chief Financial Officer2,049$193.27$34.8B-27.63%+7.37%$396.0K-2.36%10b5-1Trim
Feb 23, 2024SellHSYMichele BuckChairman, President and CEO2,214$193.83$34.8B-27.63%+7.37%$429.1K-1.32%Trim
Feb 21, 2024SellHSYRohit GroverPresident, International282$192.49$34.8B-27.63%+7.37%$54.3K-0.89%Trim
Feb 21, 2024SellHSYJames TuroffSVP, GC & Secretary674$192.73$34.8B-27.63%+7.37%$129.9K-2.49%Trim
Feb 21, 2024SellHSYJennifer MccalmanVP, Chief Accounting Officer724$192.55$34.8B-27.63%+7.37%$139.4K-8.41%Trim
Feb 21, 2024SellHSYChristopher M ScaliaSVP, CHR & Transf. Officer3,252$192.58$34.8B-27.63%+7.37%$626.3K-7.28%Trim
Feb 21, 2024SellHSYJason ReimanSVP Chief Supply Chain Officer3,434$192.61$34.8B-27.63%+7.37%$661.4K-6.76%Trim
Feb 21, 2024SellHSYKristen J RiggsPres, Salty Snacks; CGO5,427$192.58$34.8B-27.63%+7.37%$1.0M-9.63%Trim
Feb 21, 2024SellHSYCharles R RaupPresident, U.S. Confection6,251$192.56$34.8B-27.63%+7.37%$1.2M-10.19%Trim
Feb 21, 2024SellHSYSteven E VoskuilSVP, Chief Financial Officer7,345$192.56$34.8B-27.63%+7.37%$1.4M-7.63%Trim
Feb 21, 2024SellHSYMichele BuckChairman, President and CEO34,285$192.54$34.8B-27.63%+7.37%$6.6M-9.20%Trim
Feb 2, 2024SellHSYJennifer MccalmanVP, Chief Accounting Officer453$198.54$34.8B-27.63%+7.37%$89.9K-19.57%10b5-1Trim
Jan 23, 2024SellHSYSteven E VoskuilSVP, Chief Financial Officer1,500$188.97$34.8B-27.63%+7.37%$283.5K-4.79%10b5-1Trim
Jan 19, 2024SellHSYCharles R RaupPresident, U.S. Confection2,065$191.85$34.8B-27.63%+7.37%$396.2K-12.27%10b5-1Trim
Dec 26, 2023SellHSYSteven E VoskuilSVP, Chief Financial Officer1,500$182.07$34.8B-27.63%+7.37%$273.1K-4.57%10b5-1Trim
Nov 29, 2023SellHSYCharles R RaupPresident, U.S. Confection2,065$188.00$34.8B-27.63%+7.37%$388.2K-10.93%10b5-1Trim
Nov 24, 2023SellHSYSteven E VoskuilSVP, Chief Financial Officer1,500$192.71$34.8B-27.63%+7.37%$289.1K-4.37%10b5-1Trim
Nov 8, 2023BuyHSYDeepak BhatiaSVP, Chief Technology Officer35,100$189.02$34.8B-27.63%+7.37%$6.6M+585000.00%Trim
Oct 23, 2023SellHSYSteven E VoskuilSVP, Chief Financial Officer1,500$190.55$34.8B-27.63%+7.37%$285.8K-4.19%10b5-1Trim
Sep 25, 2023SellHSYSteven E VoskuilSVP, Chief Financial Officer1,500$207.00$34.8B-27.63%+7.37%$310.5K-4.02%10b5-1Trim