Lumida
/SAM
⌘K
Boston Beer Company Inc

Boston Beer Company Inc

SAM
$172.55USD+1.79%+3.03 today

MARKET CAP

1.8B

P/E (TTM)

FWD P/E

DAY RANGE

$168 – $174

52W RANGE

$159
$264

AI Summary

Stalk
TrimMedium

SAM is in a clear Stage 4 downtrend below all major moving averages with a decisive Support Failure pattern; medium-term bias remains bearish and short-term conditions are deeply oversold with potential for a relief bounce, suggesting deferred sell engagement (Trim) into any bounce or pullback.

  • Gross margin up 60 bp YoY to 50.4% in Q2 2026 via procurement savings
  • SunCruiser RTD depletions rose 300%, driving near-term revenue upside
  • Depletions fell 6% YoY in Q2 2026, pressuring core brands
Full analysis →
Insider Trades43 trades
DateSideTickerInsiderRoleSharesPriceMkt Cap52W High52W LowValue% ChgRuleAI View
Mar 20, 2026BuySAMMatthew Donal MurphyCAO & VP of Finance129$136.07$1.8B-34.75%+8.74%$17.6K+1.82%Stalk
Mar 1, 2026SellSAMLaura J. BoyntonChief People Officer88$226.78$1.8B-34.75%+8.74%$20.0K-6.84%Stalk
Mar 1, 2026SellSAMPhilip E. SavastanoChief Supply Chain Officer134$226.78$1.8B-34.75%+8.74%$30.4K-6.27%Stalk
Mar 1, 2026SellSAMMatthew Donal MurphyCAO & VP of Finance193$226.78$1.8B-34.75%+8.74%$43.8K-2.17%Stalk
Mar 1, 2026SellSAMAnnette N FritschVP of Product Design and R&D270$226.78$1.8B-34.75%+8.74%$61.2K-2.61%Stalk
Mar 1, 2026SellSAMTara L. HeathChief Legal Officer297$226.78$1.8B-34.75%+8.74%$67.4K-2.32%Stalk
Mar 1, 2026SellSAMMichael R. CrowleyChief Sales Officer341$226.78$1.8B-34.75%+8.74%$77.3K-3.12%Stalk
Mar 1, 2026SellSAMLesya LysyjChief Marketing Officer383$226.78$1.8B-34.75%+8.74%$86.9K-2.13%Stalk
Mar 1, 2026SellSAMDiego ReynosoCFO and Treasurer622$226.78$1.8B-34.75%+8.74%$141.1K-2.18%Stalk
Mar 1, 2026SellSAMPhilip A. HodgesChief Operating Officer1,587$226.78$1.8B-34.75%+8.74%$359.9K-3.38%Stalk
Aug 8, 2025SellSAMAnnette N FritschVP of Product Design and R&D600$219.24$1.8B-34.75%+8.74%$131.5K-2.98%Stalk
Mar 19, 2025BuySAMMatthew Donal MurphyCAO & VP of Finance120$146.26$1.8B-34.75%+8.74%$17.6K+2.22%Stalk
Mar 19, 2025BuySAMCarolyn L. O'BoyleChief People Officer120$146.26$1.8B-34.75%+8.74%$17.6K+0.93%Stalk
Mar 1, 2025SellSAMAnnette N FritschVP of Product Design and R&D129$243.77$1.8B-34.75%+8.74%$31.4K-5.07%Stalk
Mar 1, 2025SellSAMTara L. HeathChief Legal Officer157$243.77$1.8B-34.75%+8.74%$38.3K-3.57%Stalk
Mar 1, 2025SellSAMMichael R. CrowleyChief Sales Officer170$243.77$1.8B-34.75%+8.74%$41.4K-5.84%Stalk
Mar 1, 2025SellSAMCarolyn L. O'BoyleChief People Officer303$243.77$1.8B-34.75%+8.74%$73.9K-3.94%Stalk
Mar 1, 2025SellSAMLesya LysyjChief Marketing Officer309$243.77$1.8B-34.75%+8.74%$75.3K-1.67%Stalk
Mar 1, 2025SellSAMDiego ReynosoCFO and Treasurer426$243.77$1.8B-34.75%+8.74%$103.8K-2.03%Stalk
Mar 1, 2025SellSAMPhilip A. HodgesChief Supply Chain Officer444$243.77$1.8B-34.75%+8.74%$108.2K-1.94%Stalk
Jan 2, 2025SellSAMCarolyn L. O'BoyleChief People Officer62$301.76$1.8B-34.75%+8.74%$18.7K-0.92%10b5-1Stalk
Dec 2, 2024SellSAMCarolyn L. O'BoyleChief People Officer62$316.24$1.8B-34.75%+8.74%$19.6K-0.91%10b5-1Stalk
Nov 1, 2024SellSAMCarolyn L. O'BoyleChief People Officer62$292.74$1.8B-34.75%+8.74%$18.1K-0.91%10b5-1Stalk
Oct 1, 2024SellSAMCarolyn L. O'BoyleChief People Officer62$288.86$1.8B-34.75%+8.74%$17.9K-0.90%10b5-1Stalk
Sep 3, 2024SellSAMCarolyn L. O'BoyleChief People Officer63$274.90$1.8B-34.75%+8.74%$17.3K-0.90%10b5-1Stalk
Aug 13, 2024SellSAMCarolyn L. O'BoyleChief People Officer63$274.90$1.8B-34.75%+8.74%$17.3K-0.90%10b5-1Stalk
Apr 1, 2024SellSAMCarolyn L. O'BoyleChief People Officer101$303.49$1.8B-34.75%+8.74%$30.7K-1.42%10b5-1Stalk
Apr 1, 2024BuySAMMichael SpillanePresident and CEO6,570$304.42$1.8B-34.75%+8.74%$2.0M+30.69%Stalk
Mar 18, 2024BuySAMMatthew Donal MurphyCAO & VP of Finance95$184.88$1.8B-34.75%+8.74%$17.6K+2.45%Stalk
Mar 18, 2024BuySAMCarolyn L. O'BoyleChief People Officer95$184.88$1.8B-34.75%+8.74%$17.6K+1.35%Stalk
Mar 1, 2024SellSAMAnnette N FritschVP of Product Design and R&D134$308.14$1.8B-34.75%+8.74%$41.3K-9.59%Stalk
Mar 1, 2024SellSAMMichael R. CrowleyChief Sales Officer152$308.14$1.8B-34.75%+8.74%$46.8K-8.87%Stalk
Mar 1, 2024SellSAMTara L. HeathChief Legal Officer160$308.14$1.8B-34.75%+8.74%$49.3K-5.52%Stalk
Mar 1, 2024SellSAMLesya LysyjChief Marketing Officer193$308.14$1.8B-34.75%+8.74%$59.5K-2.36%Stalk
Mar 1, 2024SellSAMDiego ReynosoCFO and Treasurer361$308.14$1.8B-34.75%+8.74%$111.2K-2.54%Stalk
Mar 1, 2024SellSAMCarolyn L. O'BoyleChief People Officer463$308.21$1.8B-34.75%+8.74%$142.7K-3.66%10b5-1Stalk
Mar 1, 2024SellSAMPhilip A. HodgesChief Supply Chain Officer504$308.14$1.8B-34.75%+8.74%$155.3K-1.68%Stalk
Mar 1, 2024SellSAMDavid A BurwickPresident and CEO2,014$308.14$1.8B-34.75%+8.74%$620.6K-2.86%Stalk
Feb 1, 2024SellSAMCarolyn L. O'BoyleChief People Officer102$350.72$1.8B-34.75%+8.74%$35.8K-3.73%10b5-1Stalk
Jan 2, 2024SellSAMCarolyn L. O'BoyleChief People Officer102$344.83$1.8B-34.75%+8.74%$35.2K-3.60%10b5-1Stalk
Dec 1, 2023SellSAMCarolyn L. O'BoyleChief People Officer102$354.90$1.8B-34.75%+8.74%$36.2K-3.47%10b5-1Stalk
Nov 13, 2023SellSAMCarolyn L. O'BoyleChief People Officer102$333.96$1.8B-34.75%+8.74%$34.1K-3.36%Stalk
Oct 31, 2023BuySAMC James KochChairman2,140$241.79$1.8B-34.75%+8.74%$517.4K+21.22%Stalk