Boston Beer Company Inc

SAM is in a clear Stage 4 downtrend below all major moving averages with a decisive Support Failure pattern; medium-term bias remains bearish and short-term conditions are deeply oversold with potential for a relief bounce, suggesting deferred sell engagement (Trim) into any bounce or pullback.

• ↑Gross margin up 60 bp YoY to 50.4% in Q2 2026 via procurement savings
• ↑SunCruiser RTD depletions rose 300%, driving near-term revenue upside
• ↓Depletions fell 6% YoY in Q2 2026, pressuring core brands