Lumida
/SMPL
⌘K
Simply Good Foods Co

Simply Good Foods Co

SMPL
$9.84USD-3.91%-0.40 today

MARKET CAP

870.5M

P/E (TTM)

6.0x

FWD P/E

6.0x

DAY RANGE

$10 – $10

52W RANGE

$10
$28

AI Summary

Stalk
TrimMedium

SMPL remains entrenched in a downtrend with price confined to a tight $11.13–$11.50 range well below the 200-day SMA. Medium-term bias is bearish, supported by active lower highs and lower lows, while short-term timing is neutral—favoring staged sales into the resistance cluster around $11.45–$11.50 for a Trim execution.

  • Quest brand net sales rose 1.1% YoY, showing consumer relevance
  • High single-digit price increases planned to offset inflation headwinds
  • Q3 net sales fell 6.3% YoY, led by Atkins’ 24.6% drop
Full analysis →
Insider Trades38 trades
DateSideTickerInsiderRoleSharesPriceMkt Cap52W High52W LowValue% ChgRuleAI View
Apr 16, 2026SellSMPLChristopher J BealerChief Financial Officer2,361$11.61$870.5M-64.62%+0.10%$27.4K-3.81%Stalk
Mar 4, 2026SellSMPLAmy C HeldSVP and CHRO1,891$16.38$870.5M-64.62%+0.10%$31.0K-4.76%Stalk
Nov 17, 2025BuySMPLMichael L ClawsonChief Commercial Officer5,000$20.00$870.5M-64.62%+0.10%$100.0K+15.33%Stalk
Nov 8, 2025SellSMPLRyan ThomasSVP and GM Atkins marketing780$19.99$870.5M-64.62%+0.10%$15.6K-3.78%Stalk
Nov 8, 2025SellSMPLStuart E. Jr. HeflinSVP & General Manager, Quest1,073$19.99$870.5M-64.62%+0.10%$21.4K-7.67%Stalk
Nov 8, 2025SellSMPLAmy C HeldSVP and CHRO1,153$19.99$870.5M-64.62%+0.10%$23.0K-2.82%Stalk
Nov 8, 2025SellSMPLTimothy Richard KraftChf Legal & Corp. Dev. Of.1,894$19.99$870.5M-64.62%+0.10%$37.9K-3.07%Stalk
Nov 8, 2025SellSMPLTimothy Allen MatthewsVP, Controller and CAO6,311$19.50$870.5M-64.62%+0.10%$123.1K-13.07%Stalk
Nov 8, 2025SellSMPLGeoff E TannerPresident and CEO6,235$19.99$870.5M-64.62%+0.10%$124.6K-3.88%Stalk
Nov 6, 2025BuySMPLChristopher J BealerChief Financial Officer9,946$20.01$870.5M-64.62%+0.10%$199.0K+43.21%Stalk
Jul 23, 2025BuySMPLGeoff E TannerPresident and CEO6,050$33.11$870.5M-64.62%+0.10%$200.3K+6.57%Stalk
Jul 1, 2025SellSMPLMark A. Jr. OlivieriSVP and GM OWYN2,519$32.43$870.5M-64.62%+0.10%$81.7K-10.15%Stalk
May 1, 2025SellSMPLStuart E. Jr. HeflinSVP & General Manager, Quest328$35.96$870.5M-64.62%+0.10%$11.8K-2.55%Stalk
Apr 11, 2025SellSMPLStuart E. Jr. HeflinSVP & General Manager, Quest5,000$37.25$870.5M-64.62%+0.10%$186.3K-28.03%Stalk
Apr 10, 2025SellSMPLGeoff E TannerPresident and CEO1,916$36.27$870.5M-64.62%+0.10%$69.5K-2.04%Stalk
Mar 4, 2025SellSMPLAmy C HeldSVP and CHRO2,132$36.51$870.5M-64.62%+0.10%$77.8K-7.43%Stalk
Jan 18, 2025SellSMPLTimothy Richard KraftChf Legal & Corp. Affairs Of.1,898$33.87$870.5M-64.62%+0.10%$64.3K-4.74%Stalk
Nov 18, 2024SellSMPLTimothy Richard KraftChf Legal & Corp. Affairs Of.153,522$27.73$870.5M-64.62%+0.10%$4.3M+0.00%Stalk
Nov 14, 2024SellSMPLTimothy Allen MatthewsVP, Controller and CAO5,325$37.31$870.5M-64.62%+0.10%$198.7K-23.79%Stalk
Nov 8, 2024SellSMPLRyan ThomasSVP and GM Atkins marketing375$36.23$870.5M-64.62%+0.10%$13.6K-4.60%Stalk
Nov 8, 2024SellSMPLTimothy Allen MatthewsVP, Controller and CAO2,844$36.23$870.5M-64.62%+0.10%$103.0K-11.38%Stalk
Nov 8, 2024SellSMPLGeoff E TannerPresident and CEO2,863$36.23$870.5M-64.62%+0.10%$103.7K-2.95%Stalk
Nov 8, 2024SellSMPLShaun MaraChief Financial Officer4,916$36.23$870.5M-64.62%+0.10%$178.1K-7.51%Stalk
Nov 8, 2024SellSMPLStuart E. Jr. HeflinSVP & General Manager, Quest5,614$36.23$870.5M-64.62%+0.10%$203.4K-23.94%Stalk
Nov 8, 2024SellSMPLTimothy Richard KraftChief Legal Officer, Secretary22,376$36.49$870.5M-64.62%+0.10%$816.5K-18.20%Stalk
Jul 31, 2024SellSMPLStuart E. Jr. HeflinSVP & General Manager, Quest1,058$34.44$870.5M-64.62%+0.10%$36.4K-5.19%Stalk
May 8, 2024SellSMPLShaun MaraChief Financial Officer5,908$37.30$870.5M-64.62%+0.10%$220.4K-9.86%Stalk
May 6, 2024SellSMPLSusan HunsbergerSVP and Chief HR Officer1,644$37.34$870.5M-64.62%+0.10%$61.4K-5.34%Stalk
May 6, 2024SellSMPLTimothy Richard KraftChief Legal Officer, Secretary1,719$37.34$870.5M-64.62%+0.10%$64.2K-3.23%Stalk
May 1, 2024SellSMPLStuart E. Jr. HeflinSVP & General Manager, Quest707$36.75$870.5M-64.62%+0.10%$26.0K-3.35%Stalk
Apr 10, 2024SellSMPLGeoff E TannerPresident and CEO1,916$32.40$870.5M-64.62%+0.10%$62.1K-3.01%Stalk
Jan 11, 2024SellSMPLSusan HunsbergerSVP and Chief HR Officer70,020$31.31$870.5M-64.62%+0.10%$2.2M+0.00%Stalk
Jan 8, 2024SellSMPLStuart E. Jr. HeflinSVP & General Manager, Quest1,048$40.45$870.5M-64.62%+0.10%$42.4K-4.74%Stalk
Nov 8, 2023SellSMPLTimothy Allen MatthewsVP, Controller and CAO457$38.14$870.5M-64.62%+0.10%$17.4K-2.30%Stalk
Nov 8, 2023SellSMPLSusan HunsbergerSVP and Chief HR Officer476$38.14$870.5M-64.62%+0.10%$18.2K-1.52%Stalk
Nov 8, 2023SellSMPLStuart E. Jr. HeflinSVP & General Manager, Quest551$38.14$870.5M-64.62%+0.10%$21.0K-2.43%Stalk
Nov 8, 2023SellSMPLShaun MaraChief Financial Officer1,041$38.14$870.5M-64.62%+0.10%$39.7K-1.93%Stalk
Nov 8, 2023SellSMPLTimothy Richard KraftChief Legal Officer, Secretary5,412$38.03$870.5M-64.62%+0.10%$205.8K-6.56%Stalk