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/SSP
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E W Scripps Co

E W Scripps Co

SSP
$3.16USD↑+1.94%+0.06 today

MARKET CAP

292.8M

P/E (TTM)

—

FWD P/E

—

DAY RANGE

$3 – $3

52W RANGE

$2
$5

AI Summary

Stalk
Sell NowMedium

SSP remains entrenched in a Stage 4 decline with supply domination evident via sequential lower highs and lower lows. The recent bounce into the falling 9- and 21-EMA zone provides an opportunity to sell into resistance rather than chase weakness. Both medium- and long-term trends are firmly bearish, and selling now on this rally aligns with the broader downtrend. A decisive recovery above the falling EMAs and a higher swing high would invalidate this bearish posture.

  • ↑Political ad revenue set to hit $225–250M, boosting Q2–Q4 top line.
  • ↑Transformation initiatives to achieve $100M annual run-rate savings by year-end.
  • ↓Local media revenue fell 1% YoY; core ad sales down 4.8%.
Full analysis →

The case for & against

Bull & Bear analysis

Bearish

The E.W. Scripps Company (NASDAQ: SSP) is a leading player in the media sector, primarily focusing on local broadcast television and digital media. With a strategic pivot towards enhancing its broadcasting capabilities and expanding its footprint through mergers and acquisitions, especially in sports and news distribution, Scripps aims to strengthen its market position amidst changing viewer habits and advertiser demands. The company operates in a challenging environment marked by shifts towards streaming services and a reliance on traditional advertising revenue.

Bull says

  • ↑Political ad revenue set to hit $225–250M, boosting Q2–Q4 top line.
  • ↑Transformation initiatives to achieve $100M annual run-rate savings by year-end.
  • ↑Detroit Pistons sports partnership expands live content, enhancing ad monetization.
  • ↑FCC lift of ownership cap opens M&A pipeline for market expansion.
  • ↑High book-to-price ratio signals undervaluation; dividend yield near 0.96%.
  • ↑Elevated leverage may support aggressive growth if interest rates ease.

Bear says

  • ↓Local media revenue fell 1% YoY; core ad sales down 4.8%.
  • ↓Nielsen methodology shift blamed for roughly half of quarterly revenue softness.
  • ↓$1.1B goodwill impairment drove a $12.68 per-share loss in Q2.
  • ↓Streaming competition and digital crowd-out pressure traditional ad revenues.
  • ↓Negative earnings yield and weak profitability factors indicate return issues.
  • ↓Poor analyst revisions and high size risk signal investor caution.

Investment themes with SSP

Broadcasting (Advertising Driven)↑ +0.81%

NMAX · DIS · CMCSA
High Dividend Yield↑ +0.15%

Companies paying above-average dividends

AISP · SMR · NWL

Earnings Call · Q1 2024 · Mgmt. Guidance

Updated 05-10-2025bullish

Transcript signals

Bull points

  • we're off to a pretty good start for the year.
  • We see green shoots in the national advertising marketplace and an improved political revenue outlook.
  • the moves we've made to be a more efficient organization are helping us drive profit.
Read full transcript analysis ›