E W Scripps Co

SSP remains entrenched in a Stage 4 decline with supply domination evident via sequential lower highs and lower lows. The recent bounce into the falling 9- and 21-EMA zone provides an opportunity to sell into resistance rather than chase weakness. Both medium- and long-term trends are firmly bearish, and selling now on this rally aligns with the broader downtrend. A decisive recovery above the falling EMAs and a higher swing high would invalidate this bearish posture.

• ↑Political ad revenue set to hit $225–250M, boosting Q2–Q4 top line.
• ↑Transformation initiatives to achieve $100M annual run-rate savings by year-end.
• ↓Local media revenue fell 1% YoY; core ad sales down 4.8%.