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/BKNG
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Booking Holdings Inc

Booking Holdings Inc

BKNG
$173.92USD-0.24%-0.41 today

MARKET CAP

130.7B

P/E (TTM)

18.1x

FWD P/E

15.4x

DAY RANGE

$172 – $177

52W RANGE

$150
$225

AI Summary

Stalk
Buy NowMedium

After a clear capitulation flush into extreme oversold territory and stabilization near the $170–172 zone, forced liquidation appears complete, skewing risk/reward in favor of a mean-reversion bounce. Long-term structural downtrend remains intact, so this is a tactical counter-trend entry. Execution favors buying now at current support, targeting an initial reclaim of resistance around $185.58 and the 20EMA/50SMA area.

  • Q4 revenue $6.3B (+16% YoY) and adjusted EPS $48.80 beat estimates
  • $700M AI investment poised to lower service costs and raise productivity
  • EU court blocked eTraveli acquisition, limiting market growth
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