Lumida
/BKNG
⌘K
Booking Holdings Inc

Booking Holdings Inc

BKNG
$173.92USD-0.24%-0.41 today

MARKET CAP

130.7B

P/E (TTM)

18.1x

FWD P/E

15.4x

DAY RANGE

$172 – $177

52W RANGE

$150
$225

AI Summary

Stalk
Buy NowMedium

After a clear capitulation flush into extreme oversold territory and stabilization near the $170–172 zone, forced liquidation appears complete, skewing risk/reward in favor of a mean-reversion bounce. Long-term structural downtrend remains intact, so this is a tactical counter-trend entry. Execution favors buying now at current support, targeting an initial reclaim of resistance around $185.58 and the 20EMA/50SMA area.

  • Q2 adjusted EPS $2.54 vs. $2.43 est; revenue $7.35B +8.1% YoY.
  • Gross bookings up 9% YoY; room nights increased 5%.
  • Lowered FY gross bookings outlook; Q3 revenue guide $9.4B–$9.5B vs. $9.7B est.
Full analysis →
Insider Trades67 trades
DateSideTickerInsiderRoleSharesPriceMkt Cap52W High52W LowValue% ChgRuleAI View
Aug 12, 2026SellBKNGEwout L SteenbergenCHIEF FINANCIAL OFFICER20,000$211.03$130.7B-22.70%+15.84%$4.2M-5.49%Buy Now
May 26, 2026SellBKNGPeter J MillonesEXECUTIVE VP, GENERAL COUNSEL62,500$163.67$130.7B-22.70%+15.84%$10.2M-3.43%Buy Now
May 12, 2026SellBKNGEwout L SteenbergenCHIEF FINANCIAL OFFICER12,456$157.80$130.7B-22.70%+15.84%$2.0M-13.50%Buy Now
Apr 15, 2026SellBKNGGlenn D FogelCEO AND PRESIDENT16,726$185.36$130.7B-22.70%+15.84%$3.1M-1.34%Buy Now
Mar 16, 2026SellBKNGGlenn D FogelCEO AND PRESIDENT669$4292.10$130.7B-22.70%+15.84%$2.9M-0.20%Buy Now
Mar 4, 2026SellBKNGEwout L SteenbergenCHIEF FINANCIAL OFFICER121$4153.87$130.7B-22.70%+15.84%$502.6K-4.19%Buy Now
Mar 4, 2026SellBKNGPaulo PisanoCHIEF HUMAN RESOURCES OFFICER1,350$4153.87$130.7B-22.70%+15.84%$5.6M-20.79%Buy Now
Mar 4, 2026SellBKNGSusana D'EmicSVP, CAO & CONTROLLER1,635$4153.87$130.7B-22.70%+15.84%$6.8M-12.46%Buy Now
Mar 4, 2026SellBKNGPeter J MillonesEXECUTIVE VP, GENERAL COUNSEL2,283$4153.87$130.7B-22.70%+15.84%$9.5M-5.68%Buy Now
Mar 4, 2026SellBKNGGlenn D FogelCEO AND PRESIDENT8,368$4153.87$130.7B-22.70%+15.84%$34.8M-27.07%Buy Now
Feb 17, 2026SellBKNGGlenn D FogelCEO AND PRESIDENT452$4149.75$130.7B-22.70%+15.84%$1.9M-0.14%Buy Now
Feb 17, 2026SellBKNGGlenn D FogelCEO AND PRESIDENT560$4092.82$130.7B-22.70%+15.84%$2.3M-0.10%Buy Now
Jan 15, 2026SellBKNGGlenn D FogelCEO AND PRESIDENT60$5208.09$130.7B-22.70%+15.84%$312.5K-0.08%Buy Now
Jan 15, 2026SellBKNGGlenn D FogelCEO AND PRESIDENT953$5181.34$130.7B-22.70%+15.84%$4.9M-0.16%Buy Now
Dec 15, 2025SellBKNGGlenn D FogelCEO AND PRESIDENT442$5464.94$130.7B-22.70%+15.84%$2.4M-0.13%Buy Now
Dec 15, 2025SellBKNGGlenn D FogelCEO AND PRESIDENT571$5414.53$130.7B-22.70%+15.84%$3.1M-0.09%Buy Now
Nov 17, 2025SellBKNGGlenn D FogelCEO AND PRESIDENT170$5062.25$130.7B-22.70%+15.84%$860.6K-0.07%Buy Now
Nov 17, 2025SellBKNGGlenn D FogelCEO AND PRESIDENT400$5007.69$130.7B-22.70%+15.84%$2.0M-0.07%Buy Now
Nov 17, 2025SellBKNGGlenn D FogelCEO AND PRESIDENT443$4820.35$130.7B-22.70%+15.84%$2.1M-0.08%Buy Now
Nov 7, 2025SellBKNGPaulo PisanoCHIEF HUMAN RESOURCES OFFICER200$5000.00$130.7B-22.70%+15.84%$1.0M-11.67%Buy Now
Oct 15, 2025SellBKNGGlenn D FogelCEO AND PRESIDENT388$5254.04$130.7B-22.70%+15.84%$2.0M-0.11%Buy Now
Oct 15, 2025SellBKNGGlenn D FogelCEO AND PRESIDENT625$5141.53$130.7B-22.70%+15.84%$3.2M-0.11%Buy Now
Sep 15, 2025SellBKNGGlenn D FogelCEO AND PRESIDENT1,013$5516.92$130.7B-22.70%+15.84%$5.6M-0.14%Buy Now
Aug 15, 2025SellBKNGGlenn D FogelCEO AND PRESIDENT1,013$5476.89$130.7B-22.70%+15.84%$5.5M-0.20%Buy Now
Jul 31, 2025SellBKNGGlenn D FogelCEO AND PRESIDENT1,000$220.16$130.7B-22.70%+15.84%$220.2K-3.75%Buy Now
Jul 15, 2025SellBKNGGlenn D FogelCEO AND PRESIDENT1,013$5695.00$130.7B-22.70%+15.84%$5.8M-0.20%Buy Now
Jun 16, 2025SellBKNGGlenn D FogelCEO AND PRESIDENT1,013$5356.07$130.7B-22.70%+15.84%$5.4M-0.21%Buy Now
May 15, 2025SellBKNGGlenn D FogelCEO AND PRESIDENT1,013$5242.35$130.7B-22.70%+15.84%$5.3M-0.12%Buy Now
May 12, 2025SellBKNGEwout L SteenbergenCHIEF FINANCIAL OFFICER1,105$5072.54$130.7B-22.70%+15.84%$5.6M-27.68%Buy Now
May 1, 2025SellBKNGPaulo PisanoCHIEF HUMAN RESOURCES OFFICER300$5142.41$130.7B-22.70%+15.84%$1.5M-14.90%Buy Now
Mar 4, 2025SellBKNGSusana D'EmicSVP, CAO & CONTROLLER992$4946.15$130.7B-22.70%+15.84%$4.9M-16.04%Buy Now
Mar 4, 2025SellBKNGPaulo PisanoCHIEF HUMAN RESOURCES OFFICER2,292$4940.31$130.7B-22.70%+15.84%$11.3M-24.82%Buy Now
Mar 4, 2025SellBKNGPeter J MillonesEXECUTIVE VP, GENERAL COUNSEL2,689$4946.15$130.7B-22.70%+15.84%$13.3M-7.60%Buy Now
Mar 4, 2025SellBKNGGlenn D FogelCEO AND PRESIDENT10,450$4946.15$130.7B-22.70%+15.84%$51.7M-15.57%Buy Now
Nov 22, 2024SellBKNGPaulo PisanoCHIEF HUMAN RESOURCES OFFICER170$5165.70$130.7B-22.70%+15.84%$878.2K-4.49%Buy Now
Nov 14, 2024SellBKNGPeter J MillonesEXECUTIVE VP, GENERAL COUNSEL200$198.84$130.7B-22.70%+15.84%$39.8K-1.31%Buy Now
Aug 27, 2024SellBKNGPaulo PisanoCHIEF HUMAN RESOURCES OFFICER100$3887.61$130.7B-22.70%+15.84%$388.8K-2.57%Buy Now
Aug 15, 2024SellBKNGSusana D'EmicSVP, CAO & CONTROLLER858$3614.70$130.7B-22.70%+15.84%$3.1M-4.39%Buy Now
Aug 12, 2024SellBKNGPaulo PisanoCHIEF HUMAN RESOURCES OFFICER48$3443.05$130.7B-22.70%+15.84%$165.3K-1.22%Buy Now
Jul 15, 2024SellBKNGGlenn D FogelCEO AND PRESIDENT750$4067.65$130.7B-22.70%+15.84%$3.1M-0.18%Buy Now
Jun 17, 2024SellBKNGGlenn D FogelCEO AND PRESIDENT750$3900.50$130.7B-22.70%+15.84%$2.9M-0.15%Buy Now
May 15, 2024SellBKNGGlenn D FogelCEO AND PRESIDENT750$3776.51$130.7B-22.70%+15.84%$2.8M-0.22%Buy Now
May 7, 2024SellBKNGPaulo PisanoCHIEF HUMAN RESOURCES OFFICER752$2941.78$130.7B-22.70%+15.84%$2.2M-2.31%Buy Now
Apr 15, 2024SellBKNGGlenn D FogelCEO AND PRESIDENT750$3534.10$130.7B-22.70%+15.84%$2.7M-0.17%Buy Now
Mar 15, 2024SellBKNGGlenn D FogelCEO AND PRESIDENT4,302$3422.75$130.7B-22.70%+15.84%$14.7M-0.39%Buy Now
Mar 15, 2024SellBKNGGlenn D FogelCEO AND PRESIDENT5,827$3455.93$130.7B-22.70%+15.84%$20.1M-0.68%Buy Now
Mar 7, 2024SellBKNGPaulo PisanoCHIEF HUMAN RESOURCES OFFICER1,020$2871.78$130.7B-22.70%+15.84%$2.9M-3.08%Buy Now
Mar 4, 2024SellBKNGPaulo PisanoCHIEF HUMAN RESOURCES OFFICER437$3499.73$130.7B-22.70%+15.84%$1.5M-4.95%Buy Now
Mar 4, 2024SellBKNGSusana D'EmicSVP, CAO & CONTROLLER900$3499.73$130.7B-22.70%+15.84%$3.1M-12.99%Buy Now
Mar 4, 2024SellBKNGPeter J MillonesEXECUTIVE VP, GENERAL COUNSEL2,499$3499.73$130.7B-22.70%+15.84%$8.7M-7.87%Buy Now
Mar 4, 2024SellBKNGDavid I GouldenCHIEF FINANCIAL OFFICER5,199$3499.73$130.7B-22.70%+15.84%$18.2M-14.80%Buy Now
Mar 4, 2024SellBKNGGlenn D FogelCEO AND PRESIDENT8,956$3499.73$130.7B-22.70%+15.84%$31.3M-11.16%Buy Now
Feb 15, 2024SellBKNGDavid I GouldenCHIEF FINANCIAL OFFICER500$3738.19$130.7B-22.70%+15.84%$1.9M-0.31%Buy Now
Feb 15, 2024SellBKNGDavid I GouldenCHIEF FINANCIAL OFFICER500$3738.64$130.7B-22.70%+15.84%$1.9M-0.35%Buy Now
Feb 15, 2024SellBKNGGlenn D FogelCEO AND PRESIDENT750$3737.43$130.7B-22.70%+15.84%$2.8M-0.14%Buy Now
Jan 16, 2024SellBKNGGlenn D FogelCEO AND PRESIDENT750$3493.71$130.7B-22.70%+15.84%$2.6M-0.15%Buy Now
Jan 16, 2024SellBKNGDavid I GouldenCHIEF FINANCIAL OFFICER1,000$3494.47$130.7B-22.70%+15.84%$3.5M-0.37%Buy Now
Dec 18, 2023SellBKNGPeter J MillonesEXECUTIVE VP, GENERAL COUNSEL165$3479.12$130.7B-22.70%+15.84%$574.1K-1.16%Buy Now
Dec 15, 2023SellBKNGDavid I GouldenCHIEF FINANCIAL OFFICER550$3441.89$130.7B-22.70%+15.84%$1.9M-4.68%Buy Now
Dec 15, 2023SellBKNGGlenn D FogelCEO AND PRESIDENT1,311$3467.30$130.7B-22.70%+15.84%$4.5M-0.22%Buy Now
Nov 15, 2023SellBKNGDavid I GouldenCHIEF FINANCIAL OFFICER550$3197.00$130.7B-22.70%+15.84%$1.8M-4.47%Buy Now
Nov 15, 2023SellBKNGGlenn D FogelCEO AND PRESIDENT750$3151.44$130.7B-22.70%+15.84%$2.4M-0.13%Buy Now
Nov 10, 2023SellBKNGSusana D'EmicSVP, CAO & CONTROLLER3,978$2225.14$130.7B-22.70%+15.84%$8.9M+0.00%Buy Now
Oct 16, 2023SellBKNGDavid I GouldenCHIEF FINANCIAL OFFICER550$2973.70$130.7B-22.70%+15.84%$1.6M-4.28%Buy Now
Oct 16, 2023SellBKNGGlenn D FogelCEO AND PRESIDENT750$2975.99$130.7B-22.70%+15.84%$2.2M-0.18%Buy Now
Sep 15, 2023SellBKNGDavid I GouldenCHIEF FINANCIAL OFFICER550$3200.75$130.7B-22.70%+15.84%$1.8M-4.10%Buy Now
Sep 15, 2023SellBKNGGlenn D FogelCEO AND PRESIDENT750$3176.29$130.7B-22.70%+15.84%$2.4M-0.10%Buy Now