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/HOG
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Harley-Davidson Inc

Harley-Davidson Inc

HOG
$27.87USD+3.38%+0.91 today

MARKET CAP

2.9B

P/E (TTM)

15.8x

FWD P/E

19.7x

DAY RANGE

$27 – $28

52W RANGE

$17
$31

AI Summary

Stalk
Sell NowMedium

Despite the long-term uptrend, HOG has suffered a clear support failure in its 1–3 month structure, indicating medium-term bearish continuation. Short-term momentum favors selling now as price breaks below clustered support and retests EMAs as resistance. The prior support zone has flipped into resistance, reinforcing a bearish medium-term posture. Execution should be immediate on any retest of the broken support cluster.

  • North American retail sales rose 3% YoY to ~30,000 units sold.
  • Q2 revenue reached $1.1B (+6% YoY) and EPS beat at $0.75.
  • Analysts cut Q4 EPS estimates to a larger loss, flagging low growth.
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