Lumida
/HOG
⌘K
Harley-Davidson Inc

Harley-Davidson Inc

HOG
$27.87USD+3.38%+0.91 today

MARKET CAP

2.9B

P/E (TTM)

15.8x

FWD P/E

19.7x

DAY RANGE

$27 – $28

52W RANGE

$17
$31

AI Summary

Stalk
Sell NowMedium

Despite the long-term uptrend, HOG has suffered a clear support failure in its 1–3 month structure, indicating medium-term bearish continuation. Short-term momentum favors selling now as price breaks below clustered support and retests EMAs as resistance. The prior support zone has flipped into resistance, reinforcing a bearish medium-term posture. Execution should be immediate on any retest of the broken support cluster.

  • North American retail sales rose 3% YoY to ~30,000 units sold.
  • Q2 revenue reached $1.1B (+6% YoY) and EPS beat at $0.75.
  • Analysts cut Q4 EPS estimates to a larger loss, flagging low growth.
Full analysis →
Insider Trades66 trades
DateSideTickerInsiderRoleSharesPriceMkt Cap52W High52W LowValue% ChgRuleAI View
Aug 11, 2026BuyHOGGayle LittletonCLO, CCO, CAO & Corp Sec7,500$26.38$2.9B-10.82%+63.08%$197.8KStalk
Aug 10, 2026BuyHOGArtie StarrsPresident & CEO10,000$25.89$2.9B-10.82%+63.08%$258.9K+66.67%Stalk
Aug 3, 2026SellHOGJonathan R RootCFO and CCO1,554$24.88$2.9B-10.82%+63.08%$38.7K-5.29%10b5-1Stalk
Jul 1, 2026SellHOGJonathan R RootCFO and CCO1,554$24.44$2.9B-10.82%+63.08%$38.0K-5.02%10b5-1Stalk
Jun 1, 2026SellHOGJonathan R RootCFO and CCO1,554$23.87$2.9B-10.82%+63.08%$37.1K-4.78%10b5-1Stalk
May 19, 2026SellHOGJonathan R RootCFO and CCO1,554$24.21$2.9B-10.82%+63.08%$37.6K-4.56%10b5-1Stalk
May 11, 2026SellHOGPaul J KrauseChief Legal Officer1,564$26.00$2.9B-10.82%+63.08%$40.7K-4.95%10b5-1Stalk
Mar 12, 2026SellHOGCharles DoSr. Vice President, HDFSI4,241$18.09$2.9B-10.82%+63.08%$76.7K-95.86%Stalk
Mar 9, 2026BuyHOGArtie StarrsPresident & CEO15,000$19.10$2.9B-10.82%+63.08%$286.5KStalk
Feb 17, 2026SellHOGGlen KovalSVP Motorcycle Development742$20.42$2.9B-10.82%+63.08%$15.2K-5.07%Stalk
Feb 17, 2026SellHOGJonathan R RootCFO and CCO821$20.42$2.9B-10.82%+63.08%$16.8K-2.35%Stalk
Feb 17, 2026SellHOGTori TermaatChief Human Resources Officer1,239$20.42$2.9B-10.82%+63.08%$25.3K-6.88%Stalk
Feb 17, 2026SellHOGPaul J KrauseChief Legal Officer1,766$20.42$2.9B-10.82%+63.08%$36.1K-5.30%Stalk
Feb 13, 2026SellHOGGlen KovalSVP Motorcycle Development742$20.42$2.9B-10.82%+63.08%$15.2K-5.07%Stalk
Feb 13, 2026SellHOGJonathan R RootCFO and CCO821$20.42$2.9B-10.82%+63.08%$16.8K-2.35%Stalk
Feb 13, 2026SellHOGTori TermaatChief Human Resources Officer1,239$20.42$2.9B-10.82%+63.08%$25.3K-6.88%Stalk
Feb 13, 2026SellHOGPaul J KrauseChief Legal Officer1,766$20.42$2.9B-10.82%+63.08%$36.1K-5.30%Stalk
Feb 5, 2026SellHOGGlen KovalSVP Motorcycle Development2,338$20.19$2.9B-10.82%+63.08%$47.2K-5.20%Stalk
Feb 5, 2026SellHOGCharles DoSr. Vice President, HDFSI2,508$20.12$2.9B-10.82%+63.08%$50.5K-12.51%Stalk
Feb 5, 2026SellHOGTori TermaatChief Human Resources Officer2,999$20.23$2.9B-10.82%+63.08%$60.7K-5.49%Stalk
Feb 5, 2026SellHOGPaul J KrauseChief Legal Officer4,357$20.23$2.9B-10.82%+63.08%$88.1K-4.32%Stalk
Feb 5, 2026SellHOGJonathan R RootCFO and CCO4,445$20.17$2.9B-10.82%+63.08%$89.7K-3.86%Stalk
Nov 20, 2025SellHOGLuke Christopher MansfieldChief Commercial Officer11,500$23.21$2.9B-10.82%+63.08%$267.0K-48.82%Stalk
Oct 31, 2025SellHOGCharles DoSr. Vice President, HDFSI5,619$25.81$2.9B-10.82%+63.08%$145.0K-38.03%Stalk
Feb 13, 2025SellHOGLuke Christopher MansfieldChief Commercial Officer3,400$25.96$2.9B-10.82%+63.08%$88.3K-12.61%Stalk
Feb 9, 2025SellHOGJonathan R RootCFO and President, Commercial732$26.82$2.9B-10.82%+63.08%$19.6K-1.61%Stalk
Feb 9, 2025SellHOGLuke Christopher MansfieldChief Commercial Officer752$26.82$2.9B-10.82%+63.08%$20.2K-1.37%Stalk
Feb 9, 2025SellHOGGlen KovalSVP Motorcycle Development1,020$26.82$2.9B-10.82%+63.08%$27.4K-5.59%Stalk
Feb 9, 2025SellHOGTori TermaatChief Human Resources Officer1,034$26.82$2.9B-10.82%+63.08%$27.7K-3.83%Stalk
Feb 9, 2025SellHOGJagdish KrishnanChief Digital Officer1,193$26.82$2.9B-10.82%+63.08%$32.0K-2.06%Stalk
Feb 9, 2025SellHOGPaul J KrauseChief Legal Officer1,529$26.82$2.9B-10.82%+63.08%$41.0K-2.89%Stalk
Feb 9, 2025SellHOGJochen ZeitzPresident and CEO19,438$26.82$2.9B-10.82%+63.08%$521.3K-2.70%Stalk
Feb 6, 2025SellHOGJonathan R RootCFO and President, Commercial1,563$26.72$2.9B-10.82%+63.08%$41.8K-3.01%Stalk
Feb 6, 2025SellHOGLuke Christopher MansfieldChief Commercial Officer1,726$26.72$2.9B-10.82%+63.08%$46.1K-4.44%Stalk
Feb 6, 2025SellHOGTori TermaatChief Human Resources Officer2,308$26.72$2.9B-10.82%+63.08%$61.7K-9.90%Stalk
Feb 6, 2025SellHOGJagdish KrishnanChief Digital Officer2,515$26.72$2.9B-10.82%+63.08%$67.2K-5.86%Stalk
Feb 6, 2025SellHOGPaul J KrauseChief Legal Officer3,267$26.72$2.9B-10.82%+63.08%$87.3K-7.92%Stalk
Feb 5, 2025SellHOGGlen KovalSVP Motorcycle Development510$26.82$2.9B-10.82%+63.08%$13.7K-5.12%Stalk
Feb 5, 2025SellHOGCharles DoSr. Vice President, HDFSI570$26.82$2.9B-10.82%+63.08%$15.3K-11.90%Stalk
Feb 5, 2025SellHOGLuke Christopher MansfieldChief Commercial Officer775$26.82$2.9B-10.82%+63.08%$20.8K-2.87%Stalk
Feb 5, 2025SellHOGTori TermaatChief Human Resources Officer793$26.82$2.9B-10.82%+63.08%$21.3K-6.03%Stalk
Feb 5, 2025SellHOGJonathan R RootCFO and President, Commercial1,097$26.82$2.9B-10.82%+63.08%$29.4K-4.55%Stalk
Feb 5, 2025SellHOGJagdish KrishnanChief Digital Officer1,113$26.82$2.9B-10.82%+63.08%$29.9K-4.12%Stalk
Feb 5, 2025SellHOGPaul J KrauseChief Legal Officer1,174$26.82$2.9B-10.82%+63.08%$31.5K-4.55%Stalk
Feb 5, 2025SellHOGJochen ZeitzPresident and CEO23,345$26.82$2.9B-10.82%+63.08%$626.1K-2.99%Stalk
Nov 28, 2024SellHOGJochen ZeitzPresident and CEO27,346$33.74$2.9B-10.82%+63.08%$922.7K-4.43%Stalk
Feb 9, 2024SellHOGJonathan R RootChief Financial Officer731$36.85$2.9B-10.82%+63.08%$26.9K-1.89%Stalk
Feb 9, 2024SellHOGTori TermaatChief Human Resources Officer820$36.85$2.9B-10.82%+63.08%$30.2K-3.74%Stalk
Feb 9, 2024SellHOGGlen KovalVP Motorcycle Development940$36.85$2.9B-10.82%+63.08%$34.6K-5.84%Stalk
Feb 9, 2024SellHOGPaul J KrauseVP, Chief Legal Officer1,041$36.85$2.9B-10.82%+63.08%$38.4K-2.32%Stalk
Feb 9, 2024SellHOGCoyne Edel M. O'SullivanChief Commercial Officer1,174$36.85$2.9B-10.82%+63.08%$43.3K-5.67%Stalk
Feb 9, 2024SellHOGJagdish KrishnanChief Digital Officer1,192$36.85$2.9B-10.82%+63.08%$43.9K-2.69%Stalk
Feb 9, 2024SellHOGJochen ZeitzPresident and CEO19,711$36.85$2.9B-10.82%+63.08%$726.4K-1.39%Stalk
Feb 5, 2024SellHOGJonathan R RootChief Financial Officer2,148$33.88$2.9B-10.82%+63.08%$72.8K-10.14%Stalk
Feb 5, 2024SellHOGPaul J KrauseVP, Chief Legal Officer2,281$33.88$2.9B-10.82%+63.08%$77.3K-8.38%Stalk
Feb 5, 2024SellHOGCoyne Edel M. O'SullivanChief Commercial Officer2,536$33.88$2.9B-10.82%+63.08%$85.9K-12.86%Stalk
Feb 5, 2024SellHOGJagdish KrishnanChief Digital Officer3,403$33.88$2.9B-10.82%+63.08%$115.3K-12.14%Stalk
Feb 3, 2024SellHOGTori TermaatChief Human Resources Officer453$34.19$2.9B-10.82%+63.08%$15.5K-5.90%Stalk
Feb 3, 2024SellHOGJonathan R RootChief Financial Officer578$34.19$2.9B-10.82%+63.08%$19.8K-6.73%Stalk
Feb 3, 2024SellHOGPaul J KrauseVP, Chief Legal Officer603$34.19$2.9B-10.82%+63.08%$20.6K-4.66%Stalk
Feb 3, 2024SellHOGGlen KovalVP Motorcycle Development765$34.19$2.9B-10.82%+63.08%$26.2K-15.81%Stalk
Feb 3, 2024SellHOGJagdish KrishnanChief Digital Officer944$34.19$2.9B-10.82%+63.08%$32.3K-12.15%Stalk
Jan 9, 2024SellHOGJochen ZeitzPresident and CEO1,610$34.22$2.9B-10.82%+63.08%$55.1K-0.27%Stalk
Dec 9, 2023SellHOGJochen ZeitzPresident and CEO2,611$32.10$2.9B-10.82%+63.08%$83.8K-0.44%Stalk
Nov 9, 2023SellHOGJochen ZeitzPresident and CEO2,611$26.78$2.9B-10.82%+63.08%$69.9K-0.44%Stalk
Oct 9, 2023SellHOGJochen ZeitzPresident and CEO2,611$30.39$2.9B-10.82%+63.08%$79.3K-0.43%Stalk